Product Feed Optimisation
Trusted by Leading Brands & Agencies
20yrs+
250bn+
Products Optimised
Managing Product Feeds
2500+
£3.5bn+
100+
Channels Supported
Optimised Google Spend
Brands & Agencies
The FeedSpark Advantage
Supercharging Brands
Why FeedSpark?
Because your product data deserves more than plug-and-play.
Your product feed powers every channel. If your product data is underperforming, your channel performance is too.
So, how do you know if your product feeds are holding you back?
Start with our FREE Feed Audit!
We’ll guide you through our proven, fully managed feed optimisation framework :
Structure: Build rock-solid, cross-channel foundations
Surge: Drive growth with data-led optimisation
Scale: Maximise performance with SKU-level precision
Powered by our proprietary feed management platform and delivered by our feed experts - this isn’t “nice-to-have” - it’s essential!
FeedSpark Insights
Our Feed Management Framework
As a specialist feed management agency, we deliver a fully managed, hands-free service – led by feed management experts, powered by our platform and automation, and aligned to your campaign, marketing and commercial goals.
Structure, Surge and Scale are our product feed management framework, shaped by your feed’s health needs.
Whether you're laying the groundwork or pushing for incremental ROAS, we apply the right data levers – at the right time. Behind the scenes, every phase runs through our AI + Rules + Experts model to keep optimisation governed, scalable and commercially sensible.
Structure
Fix feed issues, enrich product data, and build a clean, accurate foundation that unlocks performance across every channel.
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Keep your feed compliant and active across all platforms with real-time channel management, monitoring and rapid resolution.
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Ensure full Data Enrichment filling missing attributes like size, colour, or material to improve eligibility and visibility across channels.
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Build search engine friendly titles based on category and channel. Read more about our innovative Title Optimisation.
Surge
Boost visibility, engagement, and efficiency with feed optimisation powered by insights, optimisation and continuous testing.
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Align feed data with campaign optimisation strategies using custom labels, product types, and stock-based segmentation.
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A/B Test titles, images, and Categories at SKU level to see what drives clicks, conversions, and better ROI.
Use image testing to make changes to your images to increase engagement and lower CPCs across Shopping and Social.
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Use search term optimisation to identify and embed performance-driven search terms to improve targeting and discoverability.
Scale
From landing pages to ROAS insights to overlays, our advanced strategies maximise performance across Google and beyond.
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Convert more clicks with feed-driven Google landing pages tailored to user intent and built for PMax performance.
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Apply branded, feed-powered creative overlays like “Low Stock” or “Back in Stock” to boost Social Channel Performance.
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Get real-time SKU-level ROAS intelligence to optimise budget, spot top performers, and cut wasted spend.
“The experience has been exceptionally positive. The team’s expertise is evident in everything they do.”
Meet FeedHero
Powering Our Services
At the heart of our fully managed service is FeedHero, our proprietary feed management platform.
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Fast, seamless onboarding that connects your data sources and channels — with zero disruption.
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Whether you want feeds for Google, Meta, TikTok or thousands of other channels we support FeedHero can handle it.
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Always-on performance and compliance tracking that protects revenue and keeps your feed live and optimised 24/7.
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Real-time diagnostics and automated alerts to catch disapprovals, compliance issues, and feed errors before they impact performance.es here
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Custom logic and data extraction rules that shape, transform, and enrich your product feed for each platform.
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We have already enabled multiple machine learning scenarios, including product categorisation, Google category mapping, title optimisation and many more.
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Data enrichment fills missing attributes like brand, size, colour, and material — enhancing eligibility, segmentation, and campaign targeting.
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Add high-intent search terms directly into titles, product types, and attributes; improving visibility and relevance.
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Experiment with titles, images, and product attributes to uncover what drives the best results; then scale it fast.
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Track SKU, variant, and segment-level ROAS to find your top performers, cut wasted spend, and fuel smarter Custom Label strategies.
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Feed-powered landing page optimisation that match user intent, reduce bounce, and boost conversion — built for scale and SEO.
Continuously developed by our in-house tech team, FeedHero gives FeedSpark its edge. We blend AI, rules and automation with expert, proactive hands-on support to supercharge data and channel performance.
Our Accreditations
Unlock Your True Potential
Get Your Feed Audit & Expert Insights Now
Why You’ll Love Our Fully Managed Service
Your data shouldn’t be a headache.
With our proven expertise, we handle everything, from setup and syncing to product data enrichment and optimisation - so your product feeds aren’t just running, they’re winning.
The only truly fully managed feed management agency
20+ years of experience across verticals
AI-powered automation with expert oversight
Fast issue resolution & channel compliance
Built for scale, speed, and cross-channel success
That’s why brands and agencies love partnering with FeedSpark.
Global Fashion Retailer
“Their deep understanding of our brand and expertise in feed management & optimisation is a true standout.”
“We’ve given up chasing your clients; we can’t get them to switch!”
- Sales Director, FeedSpark Competitor
Expert Sector Solutions
Each vertical has its product data quirks, but we know how to handle them.
With over 20 years of product feed management experience, we’ve supported brands across multiple industries, building feeds that deliver performance and ROI.
Our tailored approach is built around finding the right brand and sector strategy, delivering smart, high-impact feed management solutions that drive growth.
Worried about switching feed provider? Don’t be….
We provide data integrity, minimal disruption, and expert support every step of the way.
“FeedSpark’s expertise has been a critical driver in achieving our growth objectives and reinforcing our digital strategy.”
Trusted by Industry Leaders
From Startups to Household Brands
From fashion to furniture, beauty to automotive, our feed strategies are shaped by hands-on experience across every retail vertical.
As a specialist feed provider, we tailor our approach to each sector’s unique challenges and marketing goals, because one-size-fits-all doesn’t cut it.
Let’s Work Together
With 20 years of feed expertise behind us, we help brands across every vertical turn their product data into performance.
Get in touch with the only fully-managed feed partner built to integrate with your team and drive results.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.