Drive Leads With Google Vehicle Ads

Get Vehicle Ads Live in 5 Days

79% of car shoppers use search engines to find their next vehicle. Google Vehicle Ads seamlessly showcases new or used cars to high-intent buyers. We specialise in creating and optimising bespoke vehicle feeds for OEMs, retailers, dealers, and aggregators.

Whether we’re pulling from a master feed, scraping vehicle pages, or blending both, we handle the full setup - mapping data, backfilling gaps, and launching your GVA feed fast:

• Fast Activation: Launch your feed in 5 days and connect with in-market car shoppers

• Always Accurate: Daily website scraping keeps your channel data fresh and reliable

• Turnkey Solution: Say goodbye to manual updates and let our experts handle it all

• Customised for Success: Tailored inventory feeds optimised for Google and beyond

miling man in Google shirt giving thumbs up, representing Google Vehicle Ads expert support

20yrs+

250bn+

2500+

£3.5bn+

Products Optimised

Managing Feeds

Optimised Google Spend

Channels Supported

100+

Brands & Agencies

Google Vehicle Ads carousel showing Citroën vehicles with prices and specs

Why Google Vehicle Ads Matters

Google Vehicle Ads help you reach ready-to-buy customers displaying inventory directly in search results, driving leads:

Enhanced Listings: Showcase make, model, price and mileage in search results, improving relevance and CTR
Lower CPCs: Achieve lower cost-per-clicks than traditional ad formats, making your ad budget go further
Higher Conversions: Target ready-to-buy shoppers, leading to increased conversion rates and more sales
Scalable Reach: Easily expand your audience from local to nationwide, all with the same optimised feed.

And we don’t just launch it, we monitor, maintain, and optimise, so your feed stays live, compliant, and performance-ready.

How We Optimise Vehicle Feeds

We offer a complete feed solution to ensure vehicle inventory is accurate, up-to-date, and performing at its best:

Data Auditing: We review and cleanse product feeds, fix field gaps, enhance titles, and surface missing specs like condition, trim, and optional packages.
Feed Setup: Whether via inbound feed or direct website scraping, we build and launch your first GVA-ready feed in just 5–10 days.
Custom Logic: Add dynamic or static Custom Labels, structure campaign-relevant data, and embed logic to control ad spend by model, fuel type, or stock status.
Ongoing Monitoring: We catch and fix disapprovals, run field-level diagnostics, and ensure feeds comply with GVA specs at all times.
Proven Expertise: From initial data extraction to daily updates and reporting, our fully managed service supports every stage, across territories and channels.

Speedometer graphic illustrating FeedSpark’s fast and optimised GVA feed deployment

“Their technical expertise transformed Citroën’s Vehicle Ads from a manual list into a *robust**, automated feed* .”

See How Citroën Supercharged Vehicle Ads Leads With Enriched Feeds

Citroen Google Vehicle Ad Feeds Case Study

View Results

What Makes Us Stand Out?

FeedSpark has been optimising feeds for 20 years, so our expertise ensures your Vehicle ads perform:

End-to-End Management: From data extraction and API config to Custom Labels and field enhancements - we handle it all.
Quick Go-Live: Full GVA feed deployment and testing within 5–10 working days.
Tailored Data Across Channels: Bespoke feeds for Google Vehicle Ads and any other agreed platforms (like Meta AIA or marketplaces).
Continuous Optimisation: Regular improvements to product info, titles, and feed structure to drive results and fix emerging issues.

FeedSpark powers vehicle feeds for performance at scale – as shown by racing-speed acceleration

“FeedSpark’s expertise has been a critical driver in achieving our growth objectives and reinforcing our digital strategy.”

Ready to turn vehicle data into leads?

Let’s launch your GVA feed - fast, compliant, and built to convert.

Let's Chat

FAQs

Google Vehicle Ads are entirely feed-driven, meaning your performance depends on the quality, accuracy, and freshness of your data.
If your feed is missing key fields like make, model, price, or mileage, your ads won't appear, won’t convert, or may even be disapproved.
That’s exactly what we’re built for. Whether your data comes from a stock file, aggregator, or scrape, we’ll clean it, fill in the gaps, and build a compliant, optimised feed.
We know automotive data isn’t always perfect - and we make it performance-ready.
Yes, we work across both. Used vehicle data can be especially patchy, so we enrich missing fields, apply logic for condition, mileage, and spec, and keep everything compliant.
Whether it's brand-new models or part-exchange stock, we’ve got you covered.
We go beyond feed formatting, we act as an extension of your team. From enriching your data and resolving disapprovals to aligning feeds with your stock and marketing priorities, we take care of the lot.
Our service combines automation with hands-on expertise to drive consistent, scalable GVA performance.