Title Optimisation

The FeedSpark process

Maximising Relevance & Visibility

Your product title is the first thing a shopper sees, and in a crowded results page, it has to work hard.

A great title isn’t just readable; it should be structured, relevant, and built to perform across Google, Meta, and other platforms.

At FeedSpark, we don’t write flowery copy. We engineer data-led titles that improve product discoverability, driving efficiency and results at scale.

Smart structure. Real results. Built to scale.

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impressions

+28%

ROAS Upflit

+18%

Improved CR

Why Title Optimisation Matters

  • Boosts visibility and ranking on Google Shopping

  • Improves CTR on Meta, TikTok, and beyond

  • Delivers relevant results in automation-driven campaigns like PMax

Google Search Console graph showing clicks, impressions, CTR, and ranking metrics to illustrate title optimisation impact

What You Get

  • More Clicks, More Reach: Up to *30% higher CTR and *70% more impressions

  • Fully Optimised Catalogue: Every product gets a structured, search-ready title.

  • Channel-Ready: Titles built to meet the specs of Google, Meta, TikTok, and more.

  • Always Monitored: FeedHero keeps your titles clean, flagging gaps, duplicates, and issues before they hurt performance.

  • Smart, Data-Led Structure: Titles aren’t written, they’re engineered. Built on attributes, not guesswork.

(* Based on benchmarks from Google & Meta)

Abstract digital data flow with colourful blocks and connections symbolising feed optimisation and intelligent data processing

How We Do It

We use the Google Product Category (GPC) to determine the attributes that matter most and apply as a structured title mask.

  • GPC-powered title logic: Each GPC has different expectations. We use this to drive the right structure for each SKU.

  • Attribute-led optimisation:  We combine key fields like brand, product type, size, colour, and material into powerful, standardised titles.

  • Built for scale: Our approach lets brands deploy consistently optimised titles across large product ranges, fast.

  • Format-ready for every channel: We tailor for Shopping, Social, and SERP requirements - including short-form mobile and Meta titles.

  • Monitored by FeedHero: We automatically flag duplicates, missing titles, and formatting issues for resolution.

Highlighted lines of code on a screen representing structured logic behind product title generation using Google Product Categories and FeedHero automation

Let’s Turn Your Titles Into Top-Performers.

Optimised product titles don’t just drive channel performance, they supercharge it.

We’re proud to partner with a wide range of retail brands…

ESTEE LAUDER Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation that meets you where you are - and takes you further.