Maximising Relevance & Visibility
Your product title is the first thing a shopper sees, and in a crowded results page, it has to work hard.
A great title isn’t just readable; it should be structured, relevant, and built to perform across Google, Meta, and other platforms.
At FeedSpark, we don’t write flowery copy. We engineer data-led titles that improve product discoverability, driving efficiency and results at scale.
Smart structure. Real results. Built to scale.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
Why Title Optimisation Matters
Boosts visibility and ranking on Google Shopping
Improves CTR on Meta, TikTok, and beyond
Delivers relevant results in automation-driven campaigns like PMax
What You Get
More Clicks, More Reach: Up to *30% higher CTR and *70% more impressions
Fully Optimised Catalogue: Every product gets a structured, search-ready title.
Channel-Ready: Titles built to meet the specs of Google, Meta, TikTok, and more.
Always Monitored: FeedHero keeps your titles clean, flagging gaps, duplicates, and issues before they hurt performance.
Smart, Data-Led Structure: Titles aren’t written, they’re engineered. Built on attributes, not guesswork.
(* Based on benchmarks from Google & Meta)
How We Do It
We use the Google Product Category (GPC) to determine the attributes that matter most and apply as a structured title mask.
GPC-powered title logic: Each GPC has different expectations. We use this to drive the right structure for each SKU.
Attribute-led optimisation: We combine key fields like brand, product type, size, colour, and material into powerful, standardised titles.
Built for scale: Our approach lets brands deploy consistently optimised titles across large product ranges, fast.
Format-ready for every channel: We tailor for Shopping, Social, and SERP requirements - including short-form mobile and Meta titles.
Monitored by FeedHero: We automatically flag duplicates, missing titles, and formatting issues for resolution.
Let’s Turn Your Titles Into Top-Performers.
Optimised product titles don’t just drive channel performance, they supercharge it.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.