The AI Future

AI Is Changing Commerce. We’re Building the Roadmap.

What tomorrow’s AI means for your product feeds.

Agent-style AI is no longer a future concept – it’s already analysing, testing and nudging product data behind the scenes. In FeedHero, we’re using agentic workflows today to break work into steps, check each move against your data policies, and only surface changes that deserve to go live.

This page lifts the lid on how that works now, and where we’re taking it next – without you having to panic-buy a new platform every time there’s an AI announcement.

Our roadmap is informed, not dictated, by 20 years of feed management expertise.

Preparing for Agentic Optimisation

Our current AI-Driven Optimisation Methodology already uses agent-style workflows in FeedHero. We’re now evolving that into a fully agentic world:

Stronger foundations: Clean, structured product data in FeedHero so agents always start from the right truth.
Persistent rules: Governance and compliance layers that carry forward into any agent-driven workflow.
Human in the loop: Clear approval points so future agents can propose changes, but experts still sign them off.

You don’t need a new stack for agentic optimisation – you need today’s data and rules engineered with tomorrow in mind.

Person using a laptop with a digital AI interface, illustrating preparation for agentic AI product feed optimisation.

What We Won't Change

As AI and agents evolve, three principles stay fixed:

Brand-first thinking: Product data has to reflect how you show up to customers, not how a model guesses you should.
Human governance: Humans are in control of the query structures to help ensure your product data meets your guardrails.
Channel reality: We design for how channels work today, not just how AI wants them to.

AI can optimise data. We’re here to protect the brand and the outcome

Hands using a tablet surrounded by cog and channel icons, representing governance and control around AI-driven product data decisions.

Faster Accuracy at Scale

Our roadmap is built around giving you cleaner, smarter feeds without adding to workload:

Real-time insight: Always-on “watchtowers” that flag data quality issues and performance anomalies before they turn into wasted spend or broken Shopping ads.
Smarter automation: More AI-assisted rules and workflows that kill off late-night feed fixes and manual tidy-up – while keeping humans in charge of the big calls.
Higher throughput: The ability to ship more catalogue changes, tests, launches and markets every week, without blowing up governance or QC.

Blue digital grid of data blocks symbolising faster, more accurate AI optimisation at scale for product feeds

What It Means For Your Team

As our AI capabilities evolve, your day-to-day reality improves:

Less manual checking; more time on strategy, testing and growth.
Fewer “what happened to the feed?” emergencies, with clearer visibility on how data changes translate into performance.
Confidence that as AI and agents get smarter, your brand, compliance and commercial controls stay one step ahead of them.