Google Shopping Feed Optimisation
Why Google Shopping Feed Optimisation Matters
Google Premier Partner - Trusted by Google - Certified to deliver.
Your Shopping product feed controls how your products appear, where they show, and how often. Whether you call it feed optimisation or optimization, poor structure means missed impressions, low relevance and wasted ad spend.
FeedSpark transforms your feed into a high-performing asset-boosting visibility, click-throughs, and ROAS across Google Shopping and Performance Max.
How We Deliver Shopping Optimisation
Every brand fits into one of three optimisation phases. This approach ensures your feed gets the right level of support based on its current state and your growth goals.
Structure: We build the foundation - cleaning product data, fixing disapprovals, enriching attributes, and ensuring full eligibility across Shopping and PMax.
Surge: With the groundwork in place, we focus on performance. That includes title optimisation, keyword embedding, Custom Labels, A/B testing, and image enhancements.
Scale: We refine further - adding ROI signals, segmenting SKUs, applying automation, and deploying landing page enhancements and ROAS intelligence to focus spend where it delivers most.
Every brand’s feed is on a journey. Whether you need foundations built, performance unlocked, or spend refined at scale, our phased approach ensures you get the right optimisation at the right time - with measurable results at every stage.
We take on end-to-end Google Shopping feed management – from product data structuring and feed management through to ongoing optimisation and testing.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
What Shopping Optimisation Includes
Google Shopping is only as strong as the feed behind it. These optimisation services ensure your products stand out, stay compliant, and convert clicks into sales:
Title Optimisation: Aligned with search terms and improved product visibility
Data Enrichment: GTINs, colours, materials, sizes - mapped and enriched
Custom Labels: Sophisticated segmentation for smarter campaign control
Search Term Alignment: Embed high-intent search terms into your feed
Image & Overlay Testing: Creative testing at scale & overlays to boost CTR
A/B Testing: Ongoing testing across titles, imagery, and data structure
ROAS Intelligence: Surface SKU insights, helping prioritise Google Ad spend
Landing Pages: Campaign-aligned to improve engagement & conversion
GMC Compliance: Proactive disapprovals, suspensions & warnings resolution
…and much more. Every optimisation we deliver is aimed at maximising Shopping performance and making your ad spend work harder.
See How Leading Beauty Brands Boosted Google Shopping Performance
Tailored to Your Brand
We don’t do cookie-cutter feeds. Every brand is different, and so is every strategy. We tailor your Google Shopping feed optimisation plans to:
Your category and SKU complexity
Sector-specific needs (e.g. fashion, electronics, automotive)
Internal capabilities and agency setup
Channel mix, campaign goals, and business objectives
We’re used to integrating with both in-house teams and media agencies, helping them get more from their budget and their data.
Powered By Our Platform
Behind the scenes, all of this optimisation runs through FeedHero, our proprietary feed management platform.
It handles the heavy lifting – audits and alerts, data enrichment workflows, automation rules, testing and ROAS insight – so our team can focus on driving performance from your Shopping and PMax campaigns.
Global Fashion Retailer
“FeedSpark isn’t just a service provider; they are an essential partner in our e-commerce success.”
Is your Google Shopping feed optimised to drive performance?
Let’s find out - book your free audit today.
FAQs
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We’ll assess this during your audit, but broadly:
Structure: Your feed has issues - missing data, disapprovals, or poor categorisation.
Surge: Your feed is active but underperforming - titles, search terms, and labels likely need work.
Scale: Your data is strong, and you're ready to test, segment, automate, or enhance landing pages.
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Not really. As your catalogue, competition and customer behaviour change, your feed needs to evolve too.
We monitor Google Shopping and PMax performance, test continuously, and automate improvements to keep results moving forward.
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Yes. Your Shopping and PMax campaigns rely heavily on your Google Shopping feed quality.
Better data leads to better targeting, ad placement, and return on spend.
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Because your media agency focuses on budget, bidding and strategy.
We focus on the product data i the Google Shopping feed powering those campaigns. Strong feeds mean better segmentation, improved relevance, and more control over what gets shown and when.
When we work together, your agency can scale faster - with better results.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.