Google Shopping Feed Optimisation

Why Google Feed Optimisation Matters

Google Premier Partner - Trusted by Google - Certified to deliver.

Your Shopping feed controls how your products appear, where they show, and how often. Poor structure means missed impressions, low relevance, and wasted ad spend.

FeedSpark transforms your feed into a high-performing asset-boosting visibility, click-throughs, and ROAS across Google Shopping and Performance Max.

How We Deliver Shopping Optimisation

Every brand fits into one of three optimisation phases. This approach ensures your feed gets the right level of support based on its current state and your growth goals.

Structure: We build the foundation - cleaning product data, fixing disapprovals, enriching attributes, and ensuring full eligibility across Shopping and PMax.
Surge: With the groundwork in place, we focus on performance. That includes title optimisation, keyword embedding, Custom Labels, A/B testing, and image enhancements.
Scale: We refine further - adding ROI signals, segmenting SKUs, applying automation, and deploying landing page enhancements and ROAS intelligence to focus spend where it delivers most.

Every brand’s feed is on a journey. Whether you need foundations built, performance unlocked, or spend refined at scale, our phased approach ensures you get the right optimisation at the right time - with measurable results at every stage.

Small cardboard boxes with shopping cart icons on a laptop keyboard, representing structured shopping feed optimisation through structure, surge, and scale.

Feed Management

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impressions

+28%

ROAS Upflit

+18%

Improved CR

What Shopping Optimisation Includes

Google Shopping is only as strong as the feed behind it. These optimisation services ensure your products stand out, stay compliant, and convert clicks into sales:

Title Optimisation: Aligned with search terms and improved product visibility
Data Enrichment: GTINs, colours, materials, sizes - mapped and enriched
Custom Labels: Sophisticated segmentation for smarter campaign control
Search Term Alignment: Embed high-intent search terms into your feed
Image & Overlay Testing: Creative testing at scale & overlays to boost CTR
A/B Testing: Ongoing testing across titles, imagery, and data structure
ROAS Intelligence: Surface SKU insights, helping prioritise Google Ad spend
Landing Pages: Campaign-aligned to improve engagement & conversion
GMC Compliance: Proactive disapprovals, suspensions & warnings resolution

…and much more. Every optimisation we deliver is aimed at maximising Shopping performance and making your ad spend work harder.

Person holding a phone with Google search open, sitting in front of a laptop, symbolising feed optimisation services for Google Shopping campaigns.

See How Leading Beauty Brands Boosted Google Shopping Performance

Luxury Fragrance Google Product Data Optimisation Case Study

View Results

Tailored to Your Brand

We don’t do cookie-cutter feeds. Every brand is different, and so is every strategy.

We tailor your optimisation to:

Your category and SKU complexity
Sector-specific needs (e.g. fashion, electronics, automotive)
Internal capabilities and agency setup
Channel mix, campaign goals, and business objectives

We’re used to integrating with both in-house teams and media agencies, helping them get more from their budget and their data.

Learn more

Powered by FeedHero

All feed data processing and optimisation is managed through FeedHero, our proprietary platform. It powers:

Diagnostic audits and real-time alerts
Title and attribute enrichment workflows
Automation rules and Custom Labels
Image and overlay testing
ROAS tracking and SKU-level insight dashboards
Plus much more…..

FeedHero

Global Fashion Retailer

“FeedSpark isn’t just a service provider; they are an essential partner in our e-commerce success.”

Is your feed fully optimised for performance?

Let’s find out - book your free audit today.

Get Your FREE Feed Audit

FAQs

We’ll assess this during your audit, but broadly:
Structure: Your feed has issues - missing data, disapprovals, or poor categorisation.
Surge: Your feed is active but underperforming - titles, search terms, and labels likely need work.
Scale: Your data is strong, and you're ready to test, segment, automate, or enhance landing pages.
Not really. As your catalogue, competition and customer behaviour change, your feed needs to evolve too.
We monitor performance, test continuously, and automate improvements to keep results moving forward.
Yes. Your Shopping and PMax campaigns rely heavily on your feed quality.
Better data leads to better targeting, ad placement, and return on spend.
Because your media agency focuses on budget, bidding and strategy.
We focus on the product data powering those campaigns. Strong feeds mean better segmentation, improved relevance, and more control over what gets shown and when.
When we work together, your agency can scale faster - with better results.