Google Image Overlays Delivers +41% RoAS
Image Powering Performance Gains
The Challenge: This luxury cosmetics brand was losing share of voice on thier own brand terms, with third-party stockists dominating Google Shopping.
Thier images lacked brand presence, making it harder to stand out during peak periods.
Our Approach: We dynamically applied branded overlays across Shopping ads, pulling in feed product data, such as promotional messages and collection highlights.
The image overlays were designed and deployed through our in-house creative team and feed tech workflow via FeedHero. This ensured we maintained at scale, premium, high-impact on brand images, with full feed integration.
Before
After
Before
After
The Outcome: Dynamic overlays helped this brand stand out on Google Shopping during Black Friday, with roundels like “25% Off” and “Worth £52” pulled directly from the feed to match live promotions.
The campaign drove more clicks, stronger returns, and gave them full control over how thier brand showed up during peak.
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