Landing Page Optimisation

The FeedSpark process

Increase your chances of converting every click.

When a shopper clicks a Google Shopping ad after a broad search like “men’s waterproof jackets”, landing on a single product page often misses the mark. That early-stage intent deserves a richer experience.

That’s where our landing page optimisation comes in.

We build feed-powered, curated landing pages that match shopper search terms with a wider selection of relevant products, driving deeper engagement, more informed purchases, and stronger conversion performance.

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impr.

+28%

ROAS Upflit

+18%

Improved CR

Google Performance Max logo highlighting the importance of landing page alignment for campaign success

Why Advanced Landing Pages Matter

  • Match search intent: Aligns your page with what shoppers searched for.

  • Session quality: Improve conversion rate & time on site, reduce bounce rate & CPCs.

  • Drive more revenue: Shoppers see a wider range, increasing AOV and conversions.

  • Support retargeting efficiency: Reduces costly Google remarketing clicks.

Conversion Rate

+30 - 50%

Bounce Rates

-15 - 20%

Time On Site

+10 - 20%

How We Do It

  1. Identify opportunities: Pinpoint high-CPC, broad search terms with weak PDP conversion.

  2. Design dynamically: Group products by purchase intent, powered by your live feed.

  3. Implement and test: Monitor performance, iterate layouts, and fine-tune.

Your brand sees stronger performance: More sessions, better engagement, and higher ROI.

Colourful performance graph with rising lines, symbolising landing page optimisation, testing, and stronger conversion outcomes

What You Get

  • Feed-powered: Pulls live product data to build dynamic, relevant pages.

  • Custom layout: Tailored UX for all retail verticals.

  • Smart filtering: Auto-generated by feed attributes (e.g. brand, colour, size).

  • Google-approved formats: Fully compliant and optimised.

  • Performance-tested: Proven to increase conversion rates by *30–69%.

(*Internal client data source).

Let’s make every click convert.

Our landing page solution turns Google browsers into buyers.

Just some of our work…..

SELFRIDGES Logo Included in a list of clients FeedSpark is proud to work with
CITROEN Logo Included in a list of clients FeedSpark is proud to work with
Dunelm Logo Included in a list of clients FeedSpark is proud to work with
FRED PERRY Logo Included in a list of clients FeedSpark is proud to work with
SAMSUNG Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.