Landing Page Optimisation

The FeedSpark Process

Increase the chance of converting every click.

When a shopper clicks a Google Shopping ad after a broad search like “men’s waterproof jackets”, landing on a single product page often misses the mark. That early-stage intent deserves a richer experience.

That’s where our landing page optimisation comes in.

We build feed-powered, curated landing pages that match shopper search terms with a wider selection of relevant products, driving deeper engagement, more informed purchases, and stronger conversion performance.

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impr.

+28%

ROAS Upflit

+18%

Improved CR

Google Ads Performance Max logo representing advanced landing pages that align with search intent and improve conversion rates.

Why Advanced Landing Pages Matter

  • Match search intent: Aligns your page with what shoppers searched for.

  • Session quality: Improve conversion rate & time on site, reduce bounce rate & CPCs.

  • Drive more revenue: Shoppers see a wider range, increasing AOV and conversions.

  • Support retargeting efficiency: Reduces costly Google remarketing clicks.

Conversion Rate

+30 - 50%

Bounce Rates

-15 - 25%

Time On Site

+10 - 20%

How We Do It

  1. Identify opportunities: Pinpoint high-CPC, broad search terms with weak PDP conversion.

  2. Design dynamically: Group products by purchase intent, powered by your live feed.

  3. Implement and test: Monitor performance, iterate layouts, and fine-tune.

Your brand gets stronger performance: Increased sessions, improved bounce rate and engagement, CR and greater ROI.

Abstract upward arrow visual symbolising stronger performance, reduced CPC, and improved session quality from advanced landing pages.

What You Get

  • Feed-powered: Pulls live product data to build dynamic, relevant pages.

  • Custom layout: Tailored UX for all retail verticals.

  • Smart filtering: Auto-generated by feed attributes (e.g. brand, colour, size).

  • Google-approved formats: Fully compliant and optimised.

  • Performance-tested: Proven to increase conversion rates by *30–69%.

(*Internal client data source).

Person typing on laptop with digital ads interface and performance graphs, representing feed-powered landing pages that increase conversions.

Let’s make every click convert.

Our landing page solution turns Google browsers into buyers.

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Just some of our work…..

SELFRIDGES Logo Included in a list of clients FeedSpark is proud to work with
CITROEN Logo Included in a list of clients FeedSpark is proud to work with
Dunelm Logo Included in a list of clients FeedSpark is proud to work with
FRED PERRY Logo Included in a list of clients FeedSpark is proud to work with
SAMSUNG Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.