Building Strong Data Foundations
Strong feeds fuel strong results - get the data right or get left behind.
Structure is where we start - cleaning, enriching, and aligning your data to meet platform standards and unlock long-term performance.
Delivered as part of our fully managed monthly service, we ensure your data stays healthy, even as platforms, products, and campaigns evolve.
Without a rock-solid foundation, even the smartest strategies can collapse under the weight of disapprovals, missing data, or inconsistent formatting.
Why Structure Matters
Once the groundwork is in place, everything else becomes easier to build:
Disapprovals are resolved before they block spend
Data is enriched for relevance, visibility, and compliance
Clean attributes sync seamlessly across every channel
Feeds are ready for optimising, testing, and scaling
Structure isn’t just where we start; it’s how we set you up to win.
See How Brands Have Structured Channel Performance
What We Deliver
We’ve audited - now it’s time to fix.
From disapprovals to Google Product Categories to enriching attributes, we turn your product feed audit into action, cleaning and enriching data to be platform-ready.
Here’s what we deliver:
Channel Support We fix disapprovals, sync feeds, and run Pixel diagnostics, keeping channels aligned, compliant, and performance-ready.
Data Enrichment It starts with assigning the right Categories, then we enrich attributes, from colour to material, boosting relevance and downstream performance.
Title Optimisation Apply scalable, rule-based logic to rebuild product titles that drive clicks, tailored by product type, channel, or campaign priority.
Structure gives your feed a clean bill of health, ready for Surge-level optimisation and Scale-stage precision.
Global Fashion Retailer
“Their deep understanding of our brand and expertise in feed management & optimisation is a true stand out.”
Ready To Get Your Feed Structured?
We’ll show you where to start and how to drive performance.
FAQs
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Structure lays the foundation for long-term success. Even if your feed is live, it might not be built to perform.
Without proper categorisation, clean formatting and enriched data, your products may not surface- or worse, be disapproved.
Structure ensures your feed is compliant, enriched and ready to support performance across every channel.
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Yes.
Most brands we work with already have established feeds, but that doesn’t mean they’re structured well.
Missing attributes, poor categorisation, and inconsistent formatting are common, and often the hidden reason why channels like Google or Meta underperform.
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That’s exactly what the audit is for.
We review your current product data to identify gaps, disapprovals, and areas for improvement, and confirm whether you need foundational support through Structure, or can move straight into performance optimisation with Surge or Scale.
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Structure includes a full feed audit, Google Product Category mapping, attribute enrichment, title standardisation, Meta diagnostics, and compliance checks.
It’s all fully managed by our team and powered by FeedHero, so you start from a place of clarity, not chaos.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.