Dynamic Product Ad Feeds Drive +77% RoAS
Supercharging META DPA Performance
Challenge: The social team of this arts and crafts brand struggled to keep pace with creative aligned with daily promotion changes.
Updates were applied manually using a legacy setup, with no feed mechanism in place to reflect website offers in ads. This created bottlenecks, missed opportunities, and ads that didn’t match live trading.
Approach: We introduced an automated Meta’s Dynamic Product Ads overlay process. FeedHero scraped promotional data from the site daily, matched it to the product feed, and refreshed overlays in real-time, ensuring every ad carried the latest offer.
This was all delivered through our integrated creative and dynamic feed workflow.
Before
After
Before
After
Outcome: Through collaborative design iteration and real-time feed integration, every DPA worked smarter, adapting to stock, pricing, and promo triggers.
This strategy is now integrated into thier BAU & Peak period marketing plans, with a monthly roadmap of refreshed creatives.
Results
+11%
CTR
+77%
RoAS
+£21k
Revenue
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