Privacy Policy

Effective Date: 16/07/2025

Website: https://www.feedspark.com

Company: Aroxo Ltd (trading as FeedSpark)

1. Background

At Aroxo Ltd, we respect and value your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit and interact with our website: https://www.feedspark.com ("Our Site").

We are committed to handling your data lawfully, fairly, and transparently, and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using Our Site, you are deemed to accept the terms of this Privacy Policy. If you do not agree, please discontinue use of Our Site.

2. Definitions

  • “Personal data” means any information relating to an identifiable person.

  • “Cookie” means a small text file placed on your device to improve website functionality and user experience.

  • “UK GDPR” means the UK General Data Protection Regulation.

  • “We/Us/Our” means Aroxo Ltd, a company registered in England (No. 05920795), with a registered and trading address at 167-169 Great Portland Street, London, England, W1W 5PF

3. What This Policy Covers

This policy applies only to your use of Our Site. Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices and encourage you to review their policies separately.

4. Your Rights

Under the UK GDPR, you have the following rights:

  • The right to be informed about our collection and use of personal data.

  • The right to access your personal data.

  • The right to correct inaccurate or incomplete data.

  • The right to be forgotten (request deletion).

  • The right to restrict processing.

  • The right to object to processing.

  • The right to data portability

  • Rights related to automated decision-making and profiling.

    To exercise any of these rights, contact us using the details in section 15. You may also lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

5. What Data We Collect

Depending on how you use Our Site, we may collect:

  • Name

  • Email address

  • Telephone number

  • Business name

  • Monthly Google Ad spend (optional)

  • Information submitted via our contact form, including details about your feed management journey, goals or current/previous provider

  • IP address

  • Browser type and version

  • Operating system

  • Referral URL, on-site activity, and exit URL

We also use cookies and tracking technologies — see Section 13 and our Cookie Policy.

6. How We Use Your Data

We process your data under one or more lawful bases: performance of a contract, consent, or legitimate interests. Uses may include:

  • Providing access to Our Site and services

  • Personalising your experience

  • Managing accounts or enquiries

  • Processing contracts or orders

  • Communicating with you (emails, calls)

  • Sending updates or marketing (if opted in)

  • Analysing site usage to improve performance

Marketing communications are sent only with your consent, and you can unsubscribe at any time.

7. How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes it was collected, including to comply with legal, accounting, or reporting obligations. This is typically no longer than 6 years, unless otherwise required.

8. Where We Store Your Data

All data is stored securely within the UK or European Economic Area (EEA), or in countries with adequate safeguards under UK law. If third-party processors (e.g., Google, Hotjar) transfer data outside the UK, we ensure appropriate data protection measures are in place.

9. Sharing Your Data

We do not sell or share your personal data with third parties for their own marketing purposes. We may share data:

  • With service providers (e.g., analytics or hosting providers)

  • Where legally required (e.g., court orders)

  • If we restructure or sell part of our business

10. Your Control Over Data

You can opt out of marketing at any time by using the unsubscribe link in our emails or contacting us directly.

You may also register with preference services like the Telephone Preference Service (TPS), Corporate TPS (CTPS), or the Mailing Preference Service (MPS).

11. Withholding Data

You may browse Our Site without submitting personal data. Some features, such as contact forms, may require it. You can control cookies via your browser — see section 13.

12. Accessing Your Data

To request access to your personal data (a “subject access request”), please contact us using the details in section 15.

We will respond within one month. In complex cases, this may be extended to up to three months, and we will keep you informed.

13. Cookies and Tracking

We use cookies to personalise your experience, track usage, and improve performance. Some are essential; others require your consent.

See our full Cookie Policy for detailed cookie names and purposes. You can manage your preferences via the Cookie Settings link in the site footer or your browser settings.

14. Automated Decision-Making and Profiling

We do not use your personal data for fully automated decision-making that has legal or similarly significant effects.

15. Contacting Us

To ask questions, update your data, or make a subject access request, contact:

Andrew Culpan
Email: mailto:andrew@aroxo.com
Address: 167-169 Great Portland Street, London, England, W1W 5PF

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect legal changes or improvements to our services. Any changes will be posted on this page, and you will be deemed to have accepted the updated terms on your next use of Our Site.

We recommend reviewing this page regularly.