Your Feed Management. Your Channel Growth. Supercharged.
Optimising product data across every channel - feed management - aligned to performance.
Your product feed is the foundation of every marketing channel. Without high-quality product data, channel performance will be impacted.
That’s why FeedSpark’s feed management service uses a three-staged framework to unlock the full potential of your product data.
Whether you’re rebuilding from a messy starting point or scaling fast, we apply the right mix of strategy to supercharge growth, all driven by product data optimisation, channel requirements, and campaign priorities.
20yrs+
250bn+
2500+
£3.5bn+
Products Optimised
Managing Feeds
Optimised Google Spend
Channels Supported
100+
Brands & Agencies
Why Feed Optimisation Matters
Feed optimisation isn’t a checkbox.
It’s a journey you undertake to build solid foundations for your campaigns.
No matter how strong your ads, budget or strategy, if the product feed is not optimised, performance stalls, efficiency bleeds, and channels underdeliver.
With Google’s shift to Performance Max and AI-powered models, product data optimisation matters more than ever – and really, it’s the only lever left.
Our AI + Rules + Experts model keeps product optimisation governed and aligned to your brand, rather than leaving AI to make blind decisions.
That’s why we’ve designed our feed management services around where your feed and product data is today, and what needs to change to help it perform tomorrow.
It Starts With A Feed Quality Score
We kick-start your feed management journey with a FREE Feed Audit.
This is our assessment of your feed, the product data within and channel compliance:
- Uncover hidden gaps of underperformance
- Reveal why your feed isn’t delivering
- Build a roadmap to unlock performance.
Through this audit, we recommend the right FeedSpark framework for your brand, tailored to your data maturity, business priorities, and growth phase.
Discover Brands Winning Through Feed Optimisation & A/B Testing
Our Feed Management Framework
Our Structure, Surge, and Scale feed management framework is our phased approach to strategic product data optimisation.
Shaped by your feed’s health, whether you’re laying the groundwork or pushing for incremental ROAS - we apply the right data levers at the right time.
Fully managed by experts, powered by FeedHero, and continuously aligned to your campaign and commercial goals – a hands-free process for you, underpinned by our AI-Driven Optimisation methodology.
Structure
Fix feed issues, enrich product data, and build a clean, accurate data foundation that unlocks feed performance across every channel.
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Keep your feed compliant and active across all platforms with real-time channel support, monitoring and rapid resolution.
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Ensure full Data Enrichment filling missing attributes like size, colour, or material to improve eligibility and visibility across channels.
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Build search engine friendly titles based on category and channel. Read more about our innovative Title Optimisation.
Surge
Boost visibility, engagement, and efficiency with product data optimisation powered by insights, optimisation and continuous testing.
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Align feed data with campaign optimisation strategies using custom labels, product types, and stock-based segmentation.
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A/B Test titles, images, and Categories at SKU level to see what drives clicks, conversions, and better ROI.
Use image testing to make changes to your images to increase engagement and lower CPCs across Shopping and Social.
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Use search term optimisation to identify and embed performance-driven search terms to improve targeting and discoverability.
Scale
Use advanced product-level strategies — from landing pages to insights, to image overlays, maximising ROAS across Google, and beyond.
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Convert more clicks with feed-driven Google landing pages tailored to user intent and built for PMax performance.
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Apply branded, feed-powered creative overlays like “Low Stock” or “Back in Stock” to boost Social Image Optimisation
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Get real-time SKU-level ROAS intelligence to optimise budget, spot top performers, and cut wasted spend.
“Their deep understanding of our brand and expertise in feed management & optimisation is a true stand out.”
Ready to Supercharge Your Feeds?
We’ll show you how to accelerate channel performance.
FAQs
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Our fully managed service covers everything from feed setup and compliance to ongoing product data optimisation.
This includes fixing disapprovals, enriching missing attributes, aligning to platform requirements, and making sure your product data is always performing at its best across every channel.
All of this is delivered by our expert team, powered by FeedHero, our proprietary platform.
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Structure lays the groundwork — fixing errors, resolving disapprovals and ensuring your product data is correctly mapped.
Surge focuses on performance — testing and refining your feed to drive more impressions and clicks.
Scale takes you further — enabling advanced strategies like SKU-level targeting, ROAS-led decisioning and dynamic creative overlays.
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Strategy is core to everything we do. Alongside technical delivery, we run regular strategy reviews and proactive planning sessions to align feed optimisation with your wider business goals — from product launches to peak periods. We don’t just push data live — we plan, optimise, and iterate to drive channel performance at every step.
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Product data optimisation is not a one-time fix - it’s an ongoing process. We use our AI+Rules+Expert Framework to continuously monitor performance, test improvements and adapt your feed in response to stock, seasonality and platform changes..
Whether it's refreshing titles, refining Custom Labels, or surfacing high-intent keywords, we make sure your product data keeps delivering results.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.