AI Expertise
AI For Product Data.
Rules For Compliant Feeds.
Experts For Guardrails.
Is AI Quietly Wrecking Your Product Data?
Used blindly, it can misread PDPs, push the wrong prices or improvise your brand voice across channels. Used properly, it turns product data optimisation into a fast, repeatable performance engine.
Our AI approach is built for speed, scale and control. We combine AI, rules and experts so your product data stays accurate, compliant and commercially aligned – across today’s platforms and tomorrow’s AI world.
Powered by FeedHero. Managed by experts.
What Makes Our AI Approach Different:
How do you get AI scale without damaging your product data?
1. Policy-led guardrails
We don’t let AI improvise the rules. We document naming, category, copy and compliance policies up front. That defines what “good” looks like before any optimisation runs.
2. Agent-style AI, not one-shot prompts
We use agentic AI workflows that break changes into steps – analyse, propose, justify. Each step is checked against our rules so the model can’t wander off-spec.
3. Code-based checkpoints
Every AI suggestion runs through automatic checks: schema validation, business rules, policy tests and disapproval checks. If it fails, it’s rejected or flagged.
4. Human-level QC on what really matters
For high-impact changes, FeedSpark specialists review the AI output in context – brand, attributes, campaign strategy – and make the final call.
That’s how we get the scale advantages of AI and protect your feeds from going awry.
Our Optimisation Methodology
Take a closer look at how FeedHero and our 3D model (AI + Rules + Experts) actually work in practice – from data ingestion and enrichment through to approval, deployment and monitoring.
Defend Against AI Chaos
See the most common ways AI goes wrong in feeds – from misreading PDPs to pushing the wrong prices live – and how our guardrails stop that happening in the first place.
The AI Future
Discover how our roadmap for FeedHero is preparing your product data, rules and governance for the next wave of AI, so you stay ahead without sacrificing control.
Let’s Build Your Future Proofed Data Optimisation Strategy
FAQs
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No , but you do need a solid baseline. AI will happily amplify whatever it’s given, so if PDPs or master data are thin or inconsistent, it just optimises the wrong thing faster.
With FeedHero, we start by sorting the foundations:
Cleaning and enriching key attributes
Tightening categories and product types
Standardising naming rules per channel
Then we layer AI on top to accelerate that work, not replace it.
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We use AI as one layer in a controlled, three-part model – not as a black box:
AI assistance to suggest titles, attributes, categories and spot patterns at scale
Rules & governance in FeedHero to enforce channel policies, data standards and brand naming
Human expert oversight from the FeedSpark team to review, refine and approve what goes live
All optimisation runs through FeedHero. You don’t need another tool – AI is embedded in the platform and processes you already use with us.
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No. AI removes grunt work; it doesn’t replace strategy or accountability.
FeedHero + AI takes care of:
Repetitive enrichment and data tidy-up
Pattern spotting across large catalogues
Our specialists still:
Make the final call on what goes live
Balance brand, margin, stock and campaign priorities
Own performance outcomes across Shopping, PMax, Meta, TikTok, etc.
Think of AI as extra horsepower inside FeedHero, with the same expert team driving.
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Your feeds remain under FeedHero’s governance and our managed-service process. We:
Apply brand rules and naming conventions before anything goes out
Block non-compliant or clearly wrong AI suggestions from ever hitting a live feed
Keep your catalogue within controlled workflows rather than pushing it into random public tools
End result: you benefit from AI speed and scale, without losing control of how your brand and products show up in-channel.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.