Google Local Inventory Feeds

Why Local Inventory Ads Matter

Google Premier Partner - Trusted by Google - Certified to deliver.

Local Inventory Ads (LIA) are only as good as the feeds behind them. From primary product feeds to local inventory data, the technical setup and ongoing syncs can make or break performance.

FeedSpark has been managing LIA feeds since Google first launched the format, backed by 20 years of feed expertise.

We know the pitfalls, complexities, and how to implement LIA at scale so your campaigns run smoothly and deliver measurable in-store sales.

Why It Matters

Accuracy is everything: *74% of shoppers research online before buying in-store. If your inventory data isn’t correct, you’ll lose footfall and waste media spend.
Technical complexity: LIA requires two feeds working together - primary product and local inventory. Getting this wrong leads to disapprovals, suspensions, and lost revenue.
Multi-store scale: The challenge only grows with store count. Managing feeds for 5 locations is hard enough - for 500, it’s unmanageable without the right partner.
Performance impact: When done right, LIA doesn’t just protect spend; it drives incremental store visits, improves omnichannel measurement, and maximises return on ad spend.
(*Source: Statista)

Finger pressing shopping cart key on keyboard symbolising Google Local Inventory Ads feed management

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impressions

+28%

ROAS Upflit

+18%

Improved CR

How We Do It

We take the pain out of LIA by managing the entire process end-to-end:

Proven expertise: We’ve been implementing LIA since its inception and understand the technical nuances other providers miss.
Automated inventory syncs: FeedHero pushes daily (or multiple-daily) updates so stock and pricing are always current.
Merchant Center assurance: We monitor and resolve warnings, errors, and policy issues before they impact your campaigns.
Seamless setup: From initial mapping and onboarding through to ongoing optimisation, everything is managed for you.
Store-level precision: Whether you have 5 stores or 500, we deliver accurate feeds so each location is represented correctly.
Campaign alignment: Our feeds are structured to support Performance Max and Shopping bidding strategies, ensuring LIA data drives performance, not problems.

ustomer holding credit card while browsing products on laptop, symbolising online to offline shopping with Local Inventory Ads

What You Get

Clean, accurate feeds powering both primary and local inventory requirements
Reduced disapprovals, fewer warnings, and full GMC compliance
A feed setup that scales with your store network
Measurable increases in store visits and omnichannel sales
Hands-off execution backed by 20+ years of feed expertise
Continuous monitoring and optimisation powered by FeedHero

Customer receiving a package in-store, representing the impact of Local Inventory Ads driving footfall and sales

“The experience has been exceptionally *positive**. The team’s* expertise is evident in everything they do.”

Your stores deserves visibility in Google.

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FAQs

A Shopping feed lists products for online sales.
A Local Inventory feed adds store-level stock and availability so Google can show nearby shoppers what’s available right now.
Google requires frequent updates. With FeedHero, we automate daily, and can run multiple updates per day if needed to ensure accuracy and compliance.
Yes. Your Shopping and PMax campaigns rely heavily on your feed quality.
Better data leads to better targeting, ad placement, and return on spend.
Yes. LIA is built specifically for multi-store retailers. For pure e-commerce, Shopping feeds are the better route.