Website Scraping That Fills Data Gaps

Smarter Scraping. Enriched Feeds. Better Results.

Missing product data costs performance.

Platforms use this data to decide when and where your products appear, so when there are gaps, this means lost impressions, wasted spend and missed revenue.

We know enrichment won’t sit at the top of your dev team’s priority list, and scraping isn’t our default solution. But when internal development timelines are long, we provide a fast, secure way to fill the gaps and keep campaigns moving.

Whether it’s materials, colours, patterns, or other attributes, we have tools and expertise to enrich your feed quickly.

20yrs+

250bn+

2500+

£3.5bn+

Products Optimised

Managing Feeds

Optimised Google Spend

Channels Supported

100+

Brands & Agencies

Why Website Scraping Matters

This isn’t just about technical connectivity - it’s about setting up your data to scale performance across every channel.

  • Removes manual exports and upload errors.

  • Speeds up time-to-ad by automating enrichment and formatting.

  • Ensures data accuracy across fast-changing catalogues.

  • Powers smarter segmentation and campaign targeting.

  • Enables omnichannel alignment from one central source.

This means more time spent on strategy and less time on data firefighting.

Close-up of code used to extract structured product data from websites

Global Fashion Retailer

“Their deep understanding of our brand and expertise in feed management & optimisation is a true stand out.”

What We Do

We scrape and extract using a light, secure scraping method mimicking Googlebot behaviour:

  • Targeted Crawls: Our bot works like Google’s, moving naturally through PDPs

  • Custom Settings: You choose how often, page quantity, and how we capture

  • Smart Syncing: We compare the feed and website, extracting what we need

  • Secure Setup: IP whitelisting or custom user agents for control and security

  • On-Demand Pause: Stop or adjust the process anytime

We also ingest additional data via APIs, XLS, and 3rd-party solutions through our Data Integration solution.

Conceptual graphic showing automated data flow using binary code blocks

Stop letting missing data cost you sales.

We’ll help you complete the blanks - fast, accurate, and resource-free.

 FAQs

  • Even good feeds can fall short - missing key attributes, outdated sales prices, or incomplete imagery. Website scraping allows us to fill those gaps fast and keep your feed fully enriched, without waiting on internal teams.

  • No. We manage everything, from setup to syncing - so there’s no need to raise tickets or rely on your CMS. Just point us to your PDPs and we’ll handle the rest.

  • Anything on the page - product titles, descriptions, materials, patterns, GTINs, sizes, sales prices, availability, and even images.

    We extract what’s missing or needs refreshing, so your feed stays compliant and competitive.

  • We use secure, light-touch crawlers and provide our IPs for whitelisting. You choose when we scrape, so it aligns with your stock updates or site refreshes.

    It’s fast, reliable, and fully managed by us.

Just some of our work…..

SELFRIDGES Logo Included in a list of clients FeedSpark is proud to work with
CITROEN Logo Included in a list of clients FeedSpark is proud to work with
Dunelm Logo Included in a list of clients FeedSpark is proud to work with
FRED PERRY Logo Included in a list of clients FeedSpark is proud to work with
SAMSUNG Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.