Real testing. Real impact. Continuous Performance.
Guesswork doesn’t grow campaigns. Data does.
Our A/B testing service is designed to deliver provable, SKU-level insights that improve performance across your Shopping, Meta, and PMax campaigns. Whether it’s a title tweak or keyword optimisation, every test is measured, tracked, and refined — using real campaign results.
Ready to start testing smarter?
Why A/B Testing Matters
Your feed isn’t static. Neither are your campaigns. With ongoing testing, you unlock the compounding gains that drive channel growth.
Boost CTR and visibility by testing what works
Increase relevance and engagement at SKU level
Make informed feed decisions backed by live data
Drive continuous improvements — not just one-off wins
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
How We Do It
We don’t test for the sake of testing. We focus on changes that impact your bottom line:
Title Testing
Should the brand come first?
Does normalising colour improve match rates?
Should we add event-specific keywords like "Black Friday" or "Back to School"?
Do competitor-related keywords drive traffic?
Product Type Testing
Does Google prefer more specific product categorisation?
What structure gives you the best reach?
Keyword Testing
Test keyword placement in titles (front-load vs. back-load)
Embed trending, seasonal, or event-based terms
Use consumer language vs. technical product terms
Identify keywords that improve CTR vs. those that cannibalise performance
FeedHero powers every test. Results are tracked, compared, and reported — so you always know what’s working and what’s coming next.
Test. Track. Improve.
See How A/B Testing Titles Drove Stronger Performance
What You Get
A/B testing strategies tailored to your product data and brand
All results monitored, measured and reported via FeedHero
Actionable learning & application across feeds and channels
Continuous performance improvements delivered via our managed service
Not sure what drives your CTR, clicks or revenue?
Test it. Learn it. Scale it. Let’s make your data do the talking.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.