A/B Title Tests Boosts Conv. Rate +20%

Challenge: 80% of Google clicks on mobile, and historically this brand wanted thier brand name at the start of every product title, but this strategy meant important product information was being truncated for browsers - this reduced relevance, lowered CTR, and risked losing high-intent shoppers.

Approach: We ran a 3-week A/B test in the Tiles category (394 SKUs), comparing:

• Control: Brand name at the start

• Test: Brand name removed

Performance was tracked across impressions, clicks, CTR, revenue, and conversion metrics.

Analysis also considered device usage, stock levels, and other influencing factors.

Outcome: Removing the brand name and front-loading product keywords increased CTR by 3.9%, revenue by 7.2%, and conversion rate by 19.9%.

Despite lower impressions, the uplift in sales efficiency made this the recommended title format for this category.