Your Product Data. Enriched.
If your product data isn’t detailed, complete, and consistent, your campaigns won't deliver their full potential.
During the enrichment stage, we use a mixture of human expertise, rules, and machine learning to fill data gaps.
This is where we focused on data like colours, brands, materials, patterns, age groups, item types, dress styles, sizes, and many more data fields.
By providing missing data, you can expect to see *20% higher ROAS on Google Shopping campaigns (*Google Retail Guide, 2023).
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impr.
+28%
ROAS Upflit
+18%
Improved CR
Why Data Enrichment Matters
Enriched data means your products appear in more searches, your brand qualifies for more ad space, and you can segment more intelligently in automation-led campaigns like Performance Max.
It’s how your products reach your audience - at the right time, with maximum Impact.
What We Do
The first step is your Google Product Category - it tells Google what you're selling and signals what data your feed needs to perform.
Once we’ve locked in what the product is, we:
Fill attribute gaps - brand, colour, size, material, age group, gender, and more
Standardise data formats - clean, consistent values built for AI and automation
Scrape product pages - when critical data isn’t available (optional add-on)
What You Get
More products eligible to serve across Shopping, Paid Social, and Display
Stronger segmentation and audience relevance in automation-led campaigns
Improved visibility and ROAS across key platforms like Google, Meta, and TikTok
Need Additional Data?
If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.
Perfect for filling hard-to-reach gaps without manual effort.
Ready to unlock reach, relevance, and return?
Enriched product data doesn’t drive channel performance, it supercharges it.
FAQs
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Product data enrichment means enhancing your feed by adding or refining key product attributes — such as size, colour, material, compatibility, or category. These enriched details help platforms better understand your products, surface them in relevant searches, and improve performance across all channels. It’s a core part of the Structure phase in our feed management framework — and we continue to monitor and enrich your feed as your range, stock, and priorities evolve.
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Product data enrichment is a foundational part of the broader optimisation process.
Enrichment focuses on making the data more complete and structured — filling gaps in attributes like size, product type, or category.
Optimisation uses that enriched data to drive performance — aligning to platform requirements, surfacing high-intent keywords, applying Custom Labels, and improving ROAS.
Think of it this way: enrichment strengthens your data; optimisation makes it work harder.
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No — that’s what we’re here for. We can extract missing data from your website, apply smart logic via FeedHero, or use scraping and AI to populate fields automatically. Our team handles everything end-to-end, so your product data keeps improving without adding pressure to your internal teams.
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We start with a feed audit and health score to identify what’s missing or underperforming. Then we prioritise the attributes that matter most for your vertical and sales channels — from colour and sizing in fashion, to materials and specifications in home or tech. Enrichment is always tailored to your product range, and as a fully managed service, we keep improving your feed over time — not just at setup.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.