Data Optimisation Supercharges Performance
Turn solid product feeds into growth engines.
You’ve nailed the basics, now it’s time to level up.
Surge is the second stage in our feed management framework. This is where data integrity meets data intelligence - using testing, tuning, and targeting to squeeze more from every SKU.
Designed for brands with well-structured, compliant product feeds, Surge boosts targeting precision, improves campaign efficiency, and drives stronger ROAS.
It’s built for brands ready to unlock performance, relevance, and revenue through strategic product data optimisation.
Why Surge Matters
Structure fixes the foundations. Surge maximises momentum.
Whether launching new lines or entering peak, your feed needs to reflect those goals.
This is where Surge comes in, aligning your product data with campaign priorities to:
Boost visibility for key launches and promos
Improve engagement with better imagery and search alignment
Get more from your budget by prioritising products with stock and return
Surge gives your feed the agility to support fast-moving goals without breaking structure.
See How Brands Have Surged Channel Performance
What We Deliver
Surge unlocks performance
We align your product data and optimise content against your campaign priorities:
Search Term Assignment: Fill keyword gaps and embed high-intent terms across titles, product types and other locations to boost relevance and impressions
Bespoke Optimisation: Use Categories and Custom Labels for strategic segmentation. We tailor by performance, inventory, range completion, and promotions.
Image Optimisation: Test lifestyle vs. studio vs. model shots, rotate assets, and align visuals with seasonality and shopper behaviour
And all of this is A/B tested to ensure we’re driving incremental performance through smarter product feed optimisation.
“Their competitive pricing, proactive service and dedicated account managers have been integral to creating a personalised plan that has allowed us to grow key digital channels.”
Is It Your Time to Surge?
Unlock campaign performance through data-led testing.
FAQs
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Surge is all about driving performance through product data content optimisation.
Once your feed is clean and compliant, we move into product data optimisation and A/B testing - using performance data to enhance your product listings, increase visibility, and drive stronger return across your campaigns.
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Structure fixes the fundamentals - things like categorisation, formatting, and attribute gaps.
Surge builds on that by using campaign data to optimise product data and performance. This includes Product Feed Optimisation techniques such as embedding high-intent keywords, testing title variants, applying Custom Labels, and refining product segmentation for smarter budget allocation.
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Surge includes a myriad of content optimisation including A/B testing product data optimisation such as title formats, promotional logic, and feed attributes, so we can see what drives the best results.
We also apply keyword logic, refresh imagery, and implement platform-specific strategies to push performance further.
Everything is monitored and actioned through FeedHero.
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If your product feed is stable and compliant, but performance is underwhelming - Surge is the next step.
Most brands enter Surge after completing Structure, but if your feed is already in good shape, we’ll validate that through the audit and start product feed content optimisation straight away.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.