Image Testing Driving Results

The FeedSpark process

Smart visuals. Lower CPC. More clicks.

You’ve got milliseconds to earn a click - that’s why you need to make your image count. Whether it’s on Google, Meta, or TikTok, if your image doesn’t capture attention, your product doesn’t get clicked.

At FeedSpark, we don’t just ensure your images are where they should be - we make sure they’re working hard to sell your products. Our data-led approach to image optimisation ensures your visuals are fully compliant, strategically tested, and drive performance.

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impressions

+28%

ROAS Upflit

+18%

Improved CR

Google Ads logo representing image optimisation to boost CTR, engagement, and quality scores across Shopping and Social ads.

Why Image Optimisation Matters

  • Boosts CTR and drives stronger engagement

  • Improves quality scores and lowers CPC

  • Ensures compliance with Google, Meta, and TikTok image policies

  • Adapts imagery to seasons, sales periods, and product lifecycles

How We Do It

We combine FeedHero automation with human insight to test, learn, and optimise. By analysing which image performs best, we refresh visuals to keep performance high. 

Need a boost? Our image and data scraping service fills gaps and refines asset quality.

What we optimise:

  • Image types (studio vs lifestyle, on-model vs flat lay)

  • Seasonal and lifecycle-based image rotation

  • Compliance with platform-specific visual requirements

  • Performance-based rotation to reduce fatigue

  • Image scraping and cropping (optional additional service)

All activity is tracked so you stay in the loop on what’s working and what’s coming next.

Life Style

Product

Product

Life Style

Standalone product image of shorts used for fashion feed optimisation.
Lifestyle image of model wearing shorts for fashion feed optimisation.

Vs


Standalone product image of lipstick for beauty and cosmetics feed optimisation.
Lifestyle image of lips wearing red lipstick for beauty feed optimisation.

Vs

What You Get

  • Up to *30% lower CPC from image-led testing and optimisation

  • High-performing, category-level image testing

  • Visual strategy that evolves with your campaigns

  • Compliance checks that reduce disapprovals

  • Optional services for missing image collection and formatting

*source: internal client benchmarks

Bright upward arrow among darker arrows, symbolising stronger performance and lower CPC through image optimisation.

Images Convert Before Titles Do

Test images to boost CTR and crush CPCs.

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Just some of our work…..

SELFRIDGES Logo Included in a list of clients FeedSpark is proud to work with
CITROEN Logo Included in a list of clients FeedSpark is proud to work with
Dunelm Logo Included in a list of clients FeedSpark is proud to work with
FRED PERRY Logo Included in a list of clients FeedSpark is proud to work with
SAMSUNG Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.