Built on intelligence. Supercharged results.
If your product data doesn’t align with how shoppers search, your campaigns won’t deliver.
Search term optimisation closes keyword gaps so your feed speaks your audience’s language. By combining your target terms with our research, we make sure products are visible for the searches that matter.
The result: More impressions, higher CTR, and stronger ROAS.
Why Search Term Optimisation Matters
Boosts relevance in Shopping and Social campaigns
Improves CTR and conversion through keyword alignment
Ensures feed content reflects real-world search behaviour
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impr.
+28%
ROAS Upflit
+18%
Improved CR
How We Do It
Without the right search terms, Google can’t connect products to what shoppers are searching for. Search term optimisation changes that:
Analyse & Embed: Inject high intent, commercial and seasonal keywords into titles, product types, and other attributes
A/B Testing: Validate the impact of keywords on CTR and performance
Iterative Optimisation: Continuously evolve your keyword approach.
What You Get
Optimised titles and attributes enriched with your keywords
Seasonal relevance for Black Friday, Christmas, and new product launches
Higher visibility across Google, Meta, TikTok, and other shopping channels
Stronger relevancy scores and fewer disapprovals
Full performance tracking through FeedHero
Are your products showing when it matters?
Unlock impressions by aligning your product data with shoppers.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.