A Feed Management Platform That Does More Than Manage
Performance Driven Feed Management Platform
Built for ease. Designed for scale. Engineered for results.
Trusted by Leading Agencies and Global Brands.
FeedHero is our proprietary feed management platform powering every service, from audits to enterprise growth.
It automates, transforms, and scales product feed performance across every channel and market you operate in.
Built by feed experts, refined over 20 years, and developed in-house to meet the speed and scale of modern retail, FeedHero keeps your feeds compliant, enriched, and channel-ready.
20yrs+
250bn+
2500+
£3.5bn+
Products Optimised
Managing Feeds
Optimised Google Spend
Channels Supported
100+
Brands & Agencies
Services Powered by FeedHero
Always On. Always Optimising. Always FeedHero.
It’s not just a feed management platform; it’s the engine behind everything we deliver. From laying the foundations to unlocking campaign performance or driving SKU-level impact - FeedHero makes it all possible.
It transforms messy or incomplete product data into high-performance, channel-ready feeds - and keeps them that way, automatically.
Built to evolve with retail complexity, we blend automation and expert oversight, giving complete feed confidence at any scale.
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Fast, seamless onboarding that connects your data sources and channels — with zero disruption.
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Whether you want feeds for Google, Meta, TikTok or thousands of other channels we support FeedHero can handle it.
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Always-on performance and compliance tracking that protects revenue and keeps your feed live and optimised 24/7.
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Real-time diagnostics and automated alerts to catch disapprovals, compliance issues, and feed errors before they impact performance.es here
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Custom logic and data extraction rules that shape, transform, and enrich your product feed for each platform.
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We have already enabled multiple machine learning scenarios, including product categorisation, Google category mapping, title optimisation and many more.
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Fill in missing attributes like brand, size, colour, and material — enhancing eligibility, segmentation, and campaign targeting.
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Add high-intent search terms directly into titles, product types, and attributes — improving visibility and relevance.
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Experiment with titles, images, and product attributes to uncover what drives the best results — then scale it fast.
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Track SKU, variant, and segment-level ROAS to find your top performers, cut wasted spend, and fuel smarter Custom Label strategies..
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Feed-powered landing page optimisation that match user intent, reduce bounce, and boost conversion — built for scale and SEO.
Capabilities Beyond Feeds
FeedHero isn’t a bolt-on tool; it’s a purpose-built, continually evolving feed management platform. Here’s what’s under the hood:
Real-time health monitoring across channels: Keep your feeds live and compliant with automatic detection of disapprovals, policy changes, and sync failures.
Custom rule execution and dynamic data transformation: Create logic to fix, optimise, and format data, at scale, without touching the source.
Seamless integrations with Google, Meta, TikTok, and more: Connect with over 2,500 global channels and platforms, including multi-market support.
Multi-language, multi-territory feed handling: Tailor feeds for regional taxonomies, currencies, and campaign strategies without duplicating effort.
Machine learning built in for smart decision-making: From category recommendations to title masks and stock triggers, FeedHero learns and evolves with your data.
See How Brands Have Supercharged Channel Performance
Why FeedHero Matters
A feed management platform should give you more than speed; it should give you full control, insight, and confidence.
FeedHero does all three, and it:
Scales faster: Automates even the most complex feed tasks across multiple channels.
Optimises smarter: Uses real-time performance signals to adjust feeds without constant manual intervention.
Works leaner: Reduces the internal team workload so they can focus on strategy, not data firefighting.
The Tech Behind Our Framework
FeedHero is the power engine behind our Fully Managed Framework; our structured process for optimising feeds at every stage of feed, data and channel maturity.
Diagnoses and fixes disapprovals, fills in missing data, and standardises formats.
Runs A/B tests, applies targeting logic, and aligns feeds to campaign strategy.
Automates creative overlays, segments SKU ROI, and fuels growth without compromise.
And it all starts with your Free Feed Audit, where we uncover the issues holding you back and show you exactly how FeedHero will help fix them.
UK Arts & Crafts Retailer
“The experience has been exceptionally positive. The team's expertise is evident in everything they do.”
Get Your FREE Feed Audit. Powered by FeedHero
Uncover where your feed needs fixing, enriching, or optimising.
FAQs
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FeedHero powers our service - it’s not something you license or log into and hope for the best.
Our team runs it for you, using the platform’s automation and diagnostics to drive feed performance, troubleshoot issues, and scale results across every channel.
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FeedHero was built by feed specialists, not generalists. It’s been shaped over 20 years of hands-on optimisation, meaning it’s designed to solve real-world problems, not just surface them.
From enrichment and rules logic to monitoring, the platform keeps performance and compliance front and centre.
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Yes. You’ll get access to the same platform our team uses - including visibility into performance, alerts, and test activity.
Whether you’re a brand or an agency partner, you’ll stay informed every step of the way.
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FeedHero’s strength is how we use it. Our strategists, content leads and engineers work inside the platform daily - not just to automate, but to guide, test, and refine your data.
The platform accelerates performance, but it’s our people who know when and how to push it further.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.