AI-Driven Optimisation Methodology
AI Data Optimisation. Human Judgment is Vital.
AI-Driven Optimisation - The Only Way to Scale Performance Without Risk.
We combine AI, rules and expert oversight to improve product data quality at scale – without handing your brand to a black box. This page is the blueprint for how FeedHero and the FeedSpark team run AI-driven optimisation safely.
20 Years Expertise. Delivered by Experts. Powered by FeedHero
AI Data Optimisation Workflow
Human judgement sits over every stage of the data journey:
Ingest & validate: We pull product data into FeedHero, checking structure, completeness and policy compliance.
Enrich & standardise: AI suggests titles and attributes; rules keep everything on-spec.
Channel Optimisation: We apply channel logic - Shopping, PMax, Paid Social and more.
Approve & deploy: Experts review high-impact changes before feeds are pushed live.
Monitor & refine: Performance and quality signals feed into the next optimisation cycle.
The 3D Expert Model in Action
Every client starts with a policy playbook - how products should be named, categorised, described and governed across each channel. We don’t leave that in a document; we wire it into how AI, rules and QC actually run.
AI Assistance We feed the policy playbook into the AI query, so suggestions for titles, attributes and categorisation are generated against your rules and style.
Rules Engine: The same policies are encoded as checks inside FeedHero. Any AI output that breaks those rules is blocked or flagged before it can leave the platform.
Expert Oversight FeedSpark specialists use the policy playbook as their QC checklist, reviewing high-impact changes, making the final call on what ships.
AI accelerates. Policy-led rules protect. Experts decide what actually goes live.
What’s Included
We give you complete control over how AI-driven optimisation is deployed in FeedHero:
Control modes: Auto-approve for low-risk changes, queue for review on high-impact categories, or disable AI entirely by channel, market or category.
Change tracking: Clear logs of what changed and when – including which rule, workflow or user triggered the update – at the feed and SKU level.
Channel-ready templates: Consistent, policy-driven structures tuned per channel, market and category, so AI and rules are always working to the right pattern.
Stop AI Data Risks & Ensure Channel Compliance and ROAS.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.