Effective Date: 16/07/2025

Company: Aroxo Ltd (trading as FeedSpark)

1. Introduction

This website uses cookies and similar technologies to enhance your browsing experience, analyse site performance, and personalise content and advertising. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

By clicking ‘Accept’ on our cookie banner, you consent to the use of cookies as outlined below. You can withdraw or update your consent at any time via the Cookie Settings link in the website footer.

If you do not agree with our use of cookies, please disable them in your browser settings or stop using our site.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow a site to recognise your device and remember your actions or preferences over time.

Cookies may be:

First-party – set directly by our site
Third-party – set by the services we use
Session – deleted when you close your browser
Persistent – stored until they expire or are manually removed

3. About Us

Website Owner: Aroxo Ltd

Registered in England: Company No. 05920795

Registered Address: 167-169 Great Portland Street, London, England, W1W 5PF

Trading Address: 167-169 Great Portland Street, London, England, W1W 5PF

VAT Number: 918447108

Data Protection Contact: Andrew Culpan (andrew@aroxo.com)

4. How We Use Cookies

We use cookies for the following purposes:

  
      Type
      Purpose
    
      Strictly Necessary
      Required for basic site functionality such as navigation and security.
    
      Functional
      Remember your preferences and enable enhanced features.
    
      Analytics
      Understand how visitors interact with our site (e.g. Google Analytics, Hotjar).
    
      Advertising/Targeting
      Deliver relevant advertising and track campaign performance.

5. Cookies We Use

5.1 First-Party Cookies

Cookie Name	Purpose	Type	Duration	Strictly Necessary
cookie_notice_accepted	Stores your cookie consent preference	Functional	6 months	Yes

5.2 Third-Party Cookies

Cookie Name(s)	Purpose	Provider	Type	Duration	Strictly Necessary
_ga, _gid, _gat	Tracks site usage and user behaviour anonymously	Google Analytics	Analytics	1 day–2 years	No
IDE, test_cookie	Remarketing and conversion tracking	Google Ads	Advertising	Up to 13 months	No
gcl_au, conversion	Tracks ad clicks and conversions	Google Ads	Advertising	Up to 90 days	No
_hjSessionUser_*, _hjIncludedInSessionSample, _hjFirstSeen	Tracks session behaviour and sampling logic	Hotjar	Analytics	1 day–1 year	No
__cf_bm, rc::a/b/c	Bot protection and fraud prevention	Google reCAPTCHA	Security	Session–Persistent	Yes
gtm.js, GTM container cookies	Loads and manages additional marketing/tracking tags	Google Tag Manager	Tag Manager	Varies	No
player, vuid	Stores Vimeo player settings and usage analytics	Vimeo	Functional/Analytics	Up to 2 years	No
Google Fonts	Loads web fonts for consistent site appearance	Google Fonts	Functional	Session	No

For more information about these services, please visit:

6. Managing Your Preferences: You can update your cookie preferences at any time by clicking the Cookie Settings link at the bottom of any page.

You can also manage or disable cookies via your browser settings. Most browsers allow you to block or delete cookies entirely. Please note that blocking some cookies may impact your site experience.

Instructions for popular browsers:

7. Changes to This Policy: We may update this Cookie Policy from time to time to reflect legal or technical changes. When we do, we’ll update the “Effective Date” at the top of this page. Continued use of our website indicates your acceptance of any updates.

8. Contact Us: If you have any questions about this Cookie Policy or how we use cookies, please contact: Andrew Culpan (andrew@aroxo.com)

You can also view our full Privacy Policy for more information about how we handle your data.