Product data fueling campaign optimisation.
Your product feed isn’t just for listing products - it’s your most powerful performance lever across platforms like Google Ads, Meta Commerce Manager, and more.
When optimised the right way, your feed becomes a tactical asset that shapes how your campaigns target, segment, and scale.
Let’s turn your feed into a growth engine.
Why Campaign Optimisation Matters
Visibility. Targeting. ROI.
Optimising your feed for campaign performance delivers:
Better visibility: More impressions for the right products
Stronger targeting: Smarter product segmentation driven by performance signals
Improved ad relevance & ROAS: Higher CTR and ROAS, at lower CPCs
It’s not just a feed, it’s performance fuel.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impr.
+28%
ROAS Upflit
+18%
Improved CR
How We Do It
We align your product data with campaign objectives, so your digital strategy has a performance-ready product feed, not just a compliant one.
What’s Included:
Product Type optimisation: Structure your feed to unlock campaign levers and drive smarter, performance-led segmentation.
Custom Label strategies: Segment by stock availability, margin, price range, broken size runs, promo type, and more
Feed-driven campaign levers: Push data into:
Promotions & sale messaging
Shipping information (speed, cost, method)
Product reviews & UGCLoyalty flags & member-only offers
Meta-specific strategy: Manage Meta Collections, suppress underperformers, align to bounce rate or ROAS signals
Whether you’re running PMax, dynamic remarketing, or seasonal Meta campaigns, we engineer channel feeds to support campaign optimisation and performance intelligently.
What You Get
Smarter segmentation: Campaigns optimised by price, stock, and performance
Sharper alignment: Higher engagement with less wasted spend
Intelligent feed optimisation: Data-driven rules and insights that power every campaign
Cross-channel readiness: Feeds built to perform wherever shoppers are
Collaborative support: Partnering seamlessly with in-house or agency teams
Want sharper segmentation and smarter spend?
Fine-tune how your feed powers search and social campaigns.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.