Dynamic Image Overlays Drives +65% DPA Revenue
Accelerating META DPA Performance
Challenge: Our fashion brand needed to reinvigorate the performance of its Meta DPAs.
Static overlays weren’t cutting it - creative fatigue, misalignment with real-time data, and poor SKU visibility were holding results back.
Approach: FeedSpark’s dynamic overlay engine was integrated directly with thier live product feed to power ad creatives automatically adjusting to real-time stock, pricing, and promotional data. This included:
SKU automation across 14k+ products
Real-time price/promo feed extraction
Availability triggers prioritising in-stock
Creative refreshes on a 24-hour cycle
Before
After
Before
After
Outcome: Through collaborative design iteration and real-time feed integration, every DPA worked smarter, adapting daily to stock, pricing, and promo triggers.
The solution scaled across 14K+ SKUs and eliminated manual updates.
They now manage overlays directly through their feed, with full control over DPA content, promotions, and product selection, without any manual creative work.
Results
+67%
CTR
+62%
Conv. Rate
+65%
Revenue
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