Google Image Overlays Delivers +230% AOV
Supercharging AOV Through Images
The Challenge: Our cosmetic brand needed to cut through on Google Shopping, where third-party stockists were bidding aggressively on branded terms. Without creative overlays, their ads blended in, limiting visibility, brand impact, and high-value conversions.
Our Approach: We introduced dynamic overlays aligned to their Summer 2025 campaign - using roundels like “Best Seller” and “Limited Edition,” pulled directly from live site content. Our platform applied the overlays across Shopping ads in real time, ensuring consistent, brand-led creative at scale.
The images were designed and deployed through our in-house creative and feed management workflow.
Before
After
Before
After
The Outcome: By combining branded overlays with real-time automation, our cosmetic brand transformed its Shopping presence, creating high-impact, on-brand ads that stood out in competitive spaces.
The strategy delivered stronger engagement, higher-value customers, and a creative format now embedded in their ongoing campaign planning.
Results
+98%
CTR
+310%
Clicks
+230%
RoAS
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