Feed-Powered. Brand-Led. Made to Convert.
Meta’s Dynamic Product Ads (DPAs) are a powerful way to scale performance, but the default image format doesn’t do your brand justice. Standard packshots on plain backgrounds don’t cut through the scroll.
That’s where FeedSpark’s Social Image Optimisation steps in, using Dynamic Image Overlays to transform images.
We enhance your feed images with bold, data-driven overlays that highlight urgency, offers, stock levels, and seasonal moments - all while keeping your brand front and center.
And because they’re powered by your feed, they update daily, automatically.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impr.
+28%
ROAS Upflit
+18%
Improved CR
Why Social Image Optimisation Matters
Standard images underperform: Flat packshots can be easily overlooked in a busy feed
Creative drives results: Brands using overlays have seen a 64% increase in revenue, 62% higher conversion rate and *15% reduction in CPA..
Speed matters: Overlays with urgency messaging (e.g., “Sale ends soon”) outperform static ads
Personalisation wins: Overlays powered by real-time data let you respond to stock, price drops, and seasonal moments instantly
Your brand, your way: On-brand creative cuts through - even in auto-generated ads
Fully automated: Overlays updated daily via your product feed — zero manual effort
*(source: FeedSpark client case study)
Image Overlay Wins: Higher ROAS, More Revenue
What We Do
We deliver a fully managed, seamlessly feed-connected Meta overlay solution:
Branded Meta overlays
Creative templates tailored to your promo, SKU strategy, and season
Custom triggers: price drops, low stock, new arrivals, and more
Fully automated daily updates via your feed - no manual edits
FeedHero-powered A/B testing and performance tracking
Strategic creative direction aligned to Meta’s best practices
We match your marketing goals and brand identity, and automate to deliver at scale.
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What You Get
With FeedSpark, overlays aren’t just visuals; they’re strategy.
Powered by real-time data, they bring urgency, clarity, and brand storytelling to your ads across Meta & Google:
Eye-catching overlays that boost conversions and brand visibility
Total creative control - far beyond Meta’s native tools
Hands-free feed-to-ad integration
Performance insights and creative testing baked in
A scalable creative solution that enhances ROAS across campaigns
Optional Google overlays with built-in guardrails.
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Ready to turn scrollers into shoppers?
Discover how feed-powered images can transform your social media strategy.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.