Trade and DIY Feed Management
Building results from data up.
We handle everything from specs to stock, so your products show up when and where your customers are searching.
Trade and DIY e-commerce is complex. It’s not just about catalogue size or specs - it’s about intent, accuracy, and logistics.
Whether a customer is tiling a bathroom or sourcing supplies for construction, your product feed needs to show the right product, at the right price, in the right place.
That means handling postcode-based stock availability, location-specific pricing and delivery rules, and even ex-VAT presentation.
At FeedSpark, we manage feeds for some of the biggest names in Trade and DIY, and know how to tailor product data strategies that align with local branch stock, multichannel campaigns, and buyer type; whether it’s a homeowner planning a project or a builder on a tight deadline - we specialise in turning complexity into trade performance.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
Trade & DIY Challenges We Solve
Branch-level stock visibility: Surface availability based on local branch data
Variable pricing and delivery: Reflect postcode-specific pricing, lead times, and rules
Massive catalogues with technical depth: Group and enrich data across materials and specs
Missing specs and dimensions: Fill gaps to avoid disapprovals and invisibility
Complex product relationships: Map bundles, kits, and multi-component SKUs
Search queries tied to projects: Align feeds with task-based search intent
Ex-VAT presentation: Ensure compliance and clarity for trade visibility
Category logic built for merchandising: Restructure feeds around user search and intent
Discover the Impact of A/B Testing Brand in Titles
Our Structured Approach
Built for complexity. Tuned for Trade & DIY.
Our three-part feed management framework is designed to meet the fast-paced, detail-driven demands of Trade and DIY e-commerce - from mapping technical product specs to structuring category logic for project-based search.
Whether you're managing local stock by branch, handling postcode-specific pricing, or enriching feeds with missing material details, we flex our approach to suit every buyer journey.
Powered by FeedHero, we automate daily updates, flag disapprovals fast, and optimise your feed to keep products visible, compliant, and converting across Google Shopping, Meta, Pinterest, TikTok, affiliates, and more; whether you're supporting trade customers or serving weekend DIYers.
Managing a big catalogue shouldn’t slow you down.
We’ll help you simplify your feed and focus on what matters.
“The experience has been exceptionally positive. The team’s expertise is evident in everything they do.”
Need Additional Data?
If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.
Perfect for filling hard-to-reach gaps without manual effort.
FAQs
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Yes, we work with extensive SKU sets and technical product ranges.
From bulk packs to multi-variant tools, we structure your data so every listing is clear, compliant, and performance-ready across Google, Meta, and more.
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We identify the specs that matter by category and platform, like thread type, finish, material or compatibility, and ensure they’re included and correctly formatted.
The result? Fewer disapprovals and more qualified clicks.
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Absolutely. Trade & DIY pricing and availability can shift daily — especially for in-demand or supplier-led products. We sync feeds as often as needed, ensuring your listings stay accurate, up to date and ready to convert.
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Because customers search with precision. If your data isn’t complete, structured or enriched, your listings won’t appear.
We help you show up for the right queries; with approved, competitive listings that match exactly what buyers are looking for.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.