Fashion Feed Management
Driving retail-ready performance.
Fashion moves fast. Your feed needs to move faster.
Fashion feeds are complex. Titles, sizes, colours, and images all impact visibility and conversion, and the smallest data miss can derail performance. But it doesn’t stop there.
With broken size runs, fast-moving promotions, and shifting margins, your feed needs to adapt in real time, syncing campaign logic with inventory, pricing, and search demand.
At FeedSpark, we’ve spent 20 years managing feeds for apparel and fashion retailers across Google, Meta, Pinterest, TikTok, and affiliates.
We know how to get the data right — and how to scale it — with automation, oversight, and a deep understanding of what makes fashion products sell.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
Fashion Challenges We Solve
Fashion feeds need more than structure — they need finesse.
Image selection: What best? On-model, cut-out, zoom — our platform shows what clicks
Title sensitivity: Small changes can shift visibility and click-through
Fast price/promo changes: Sync feeds to avoid disapprovals and CPC waste
Performance alignment: Use margin, price, and RoAS to direct spend
Colour normalisation: Map branded tones to search-friendly terms
Own vs 3rd party margin logic: Adjust strategy to reflect what drives profit
Delivery timing: Reflect lead times, fulfilment expectations, and campaign goals
Broken size runs: Kill performance if not synced in real time
Google-required fields: Like age, gender, and size system
How Fashion Brands Boosted Performance with Smarter Feeds
Our Structured Approach
Tailored feed strategy. Retail-specific execution.
Our three-part feed management framework is designed to meet the fast-paced, detail-driven demands of fashion commerce — from category clean-up to variant alignment, pricing logic, and feed enrichment.
Powered by FeedHero, we automate updates, enrich missing data, and optimise every SKU to drive performance across Shopping, Meta, Pinterest, TikTok, affiliates, and more.
Your feed powers every platform. Make it count.
Let’s make your product data as polished as your brand.
Global Fashion Retailer
“Their deep understanding of our brand and expertise in feed management & optimisation is a true stand out.”
Need Additional Data?
If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.
Perfect for filling hard-to-reach gaps without manual effort.
FAQs
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Fashion moves fast — and so do we. We align feeds with your trading calendar, ensuring new-in styles, promos, and end-of-line stock are feed-ready, compliant, and prioritised for performance. No delays. No missed opportunities.
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Yes. Whether you’re listing one product in ten sizes and five colours or managing bundles and collections, we structure your data to surface the right variant at the right time — reducing disapprovals and maximising visibility.
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We sync as often as you need — daily or even hourly — so your ads reflect live availability. That means no wasted spend on out-of-stock items and more budget pushed into products ready to sell.
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With thousands of similar SKUs fighting for clicks, optimised feeds are what get you seen. We enrich product data with size, fit, material, occasion and keyword insights — giving you the edge in auctions, improving ROAS, and supporting full-price sell-through.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.