Automotive Feed Management
Driving automotive performance.
Structured data. Strategic delivery. Feeds engineered for performance.
Vehicle inventory moves fast. Specs shift by make, model, and fuel type. And every platform demands something different. With 20 years of feed expertise, we know how to keep your inventory live, compliant, and performance-ready.
At FeedSpark, we work with OEMs, retailers, aggregators, and dealers to take the hassle out of automotive feed management — so your vehicles stay visible, up-to-date, and campaign-ready across every channel.
From syncing live stock to launching new model ranges, your feed needs to flex fast and perform harder. That’s where we come in.
We tailor every feed to meet the unique data requirements, ad formats, and user behaviours of each platform — all powered by FeedHero, our proprietary feed management and optimisation platform.
Full Channel Coverage
We build and manage feeds for every major automotive ad and marketplace platform; mapped, validated, and refreshed on your schedule.
Whatever the platform, we handle the format, sync, and schema - so you stay visible, up-to-date, and campaign-ready.
GVA vs. AIA vs. AutoTrader
Different Channels. Different Data. Different Feeds.
We don’t reuse feeds; we bespoke them.
Every platform has its logic, so we create feeds that are not just compliant but optimised to drive channel performance.
Google Vehicle Ads (GVA): Their feeds have strict attribute mapping, e.g make, model, mileage, and fuel type, and demand daily updates and live landing pages to stay eligible. Read more..
Meta AIA (Automotive Inventory Ads): Uses a dynamic vehicle catalogue built around VIN and trim-level detail. Feeds must be synced in real time and paired with a Meta Pixel.
AutoTrader: Needs a stock feed structured around dealer setup, postcode, and variant-level specs. It supports rich imagery and doesn’t rely on landing pages, unlike ad-led channels.
Automotive Challenges We Solve
From complex configurator setups to fast-moving inventory, we solve the toughest automotive feed data issues.
These issues don’t just slow you down; they cost you performance, visibility, and leads.
Incomplete or inconsistent data; from missing fuel types to mismatched prices
Disapprovals and feed violations that block visibility and stall campaigns
Conflicting data sources (stock feeds vs configurators) creating chaos in the feed
Poor-quality images, missing media, and platform-specific formats fail
Pricing or location errors that erode trust and derail targeting
Challenges syncing live stock from multiple dealer or franchise systems
Limited ad control by fuel type, condition, or stock availability
We know how to apply data logic and Custom Labels to cut waste and fuel what sells.
Missed opportunities to shift spend with Custom Labels; by model, margin, or demand
We fix it all - fast; and keep it fixed through automated monitoring and rules-based optimisation in FeedHero.
“With FeedSpark’s help, we were able to vastly increase the reach and precision of our Vehicle Ads, yielding exceptional results.”
Enriched Data Fuels Vehicle Ads Success
Our Structured Approach
Built for performance. Tuned for automotive.
Our three-part, fully managed framework is built for the fast-moving, detail-heavy demands of automotive feeds — from syncing configurator data to structuring clean, compliant inventory for ad approval. Whether you're listing EVs, pushing promos, or enriching feeds with spec detail, we flex to match your strategy.
We embed feed logic to turn ads on or off by model, fuel type, or performance, and apply Custom Labels to push spend into vehicles that convert.
Powered by FeedHero, we automate daily updates, fix disapprovals fast, and optimise your feed to perform across Google Vehicle Ads, Meta AIA, TikTok, AutoTrader, and more; with new feeds live in as little as 5 days.
“Collaborating with FeedSpark has been a seamless journey. Their technical expertise transformed Citroën’s Vehicle Ads from a manual list into a robust, automated feed.”
Your vehicles are ready to sell. Is your feed ready to perform?
Let’s enrich your data and fuel your leads.
Need Additional Data?
If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.
Perfect for filling hard-to-reach gaps without manual effort.
FAQs
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Because your feed is your inventory’s voice. Whether it's new or used cars, poor data means poor visibility.
We enrich every listing with make, model, trim, price, mileage and more - making sure you appear for the searches that matter.
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Yes.
We structure feeds for both; accounting for different data requirements like mileage, registration year, or vehicle history. Whether your stock comes from a DMS, spreadsheet or scraping layer, we’ll get it campaign-ready.
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That’s exactly where we come in.
Automotive data is often messy or incomplete, but we clean, enrich, and structure it to meet platform requirements and fuel better performance across Google Vehicle Ads, Meta, and beyond.
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We sync feeds as frequently as needed - daily, hourly, or in real time.
That means your listings are always accurate, approved, and ready to convert; no wasted clicks on sold stock, and no delay in launching new arrivals.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.