Health & Beauty Feed Management
Optimised for visibility. Built for trust.
From ingredient-sensitive listings to product variants and health disclaimers, your feed has to get every detail right.
Beauty and personal care e-commerce is growing fast, but it comes with unique feed challenges.
Pricing can vary by size. Health-related products require cautious wording and careful structuring. And one incorrect claim or colour variant can quickly trigger a disapproval.
At FeedSpark, we help brands navigate the complexity.
With 20 years of feed experience and a fully managed service backed by FeedHero, we ensure your product data is compliant, high-performing, and ready to scale across Google, Meta, Pinterest, TikTok, and more.
+30%
Increase CTR
-20%
Reduce CPC
+35%
Increase Impressions
+28%
ROAS Upflit
+18%
Improved CR
Beauty Challenges We Solve
Precision, compliance, and control — all in one place.
Colour optimisation is risky: We avoid dynamic colour edits to protect brand integrity
Health claims: We flag and manage sensitive copy to avoid disapprovals or account issues
Size & price inconsistencies: We audit for schema mismatches and Auto Item Update conflicts
Pharmacist-only or exemption items: We manage listings to align with platform policy
Duplicate SKUs: Often caused by kit variants, travel sizes, or shade options
Project-based use cases: From skincare routines to regimen bundles, we structure feeds to support journeys
Platform sensitivity: Especially across Google Shopping and Meta, where compliance can vary by territory
See How Leading Beauty Brands Boosted Google Performance
Our Structured Approach
Compliant. Optimised. Ready to scale.
Our three-part feed management framework is designed to meet the fast-paced, detail-driven demands of beauty and health, carefully tuned to product type, campaign goal, and compliance risk.
Powered by FeedHero, we automate daily syncs, detect errors fast, and enrich your feed to keep products visible, compliant, and converting across Google Shopping, Meta, Pinterest, TikTok, affiliates, and more; whether launching a new line or managing seasonal stock.
Managing large SKU lists shouldn’t slow you down.
We’ll help you simplify your feed and focus on what matters.
Global Fashion Retailer
“Their deep understanding of our brand and expertise in feed management & optimisation is a true stand out.”
Need Additional Data?
If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.
Perfect for filling hard-to-reach gaps without manual effort.
FAQs
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We structure your feed to reflect every variant clearly, whether it's a lipstick shade, shampoo size, or skincare formulation.
That means no disapprovals, no duplication, and no confusion in the ad - just clean, compliant, high-performing listings.
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Absolutely.
Whether it’s a Christmas gift set or a summer skincare campaign, we align feeds to your marketing calendar, ensuring promotions are tagged, seasonal SKUs are prioritised, and everything’s ready to go live on time.
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Beauty moves fast; and so do we.
We ensure new SKUs, shades, and gift sets are feed-ready in time for launch, with all the right tagging and attributes in place. From campaign-led ranges to time-sensitive exclusives, we help you maximise every moment with speed and precision.
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With thousands of near-identical SKUs, standing out comes down to data. We enrich your feed with keywords, category-specific attributes, and tailored imagery - improving visibility, approval rates, and return on ad spend across Google and Meta.
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.
We’re proud to partner with a wide range of retail brands…
Supercharge your channel results with a feed management and optimisation that meets you where you are - and takes you further.