Feed Optimisation Delivers 1,000% RoAS
Turning Product Data Into Revenue
Challenge: Our luxury fragrance brand was relaunching in-house eCommerce for a flagship Advent Calendar, competing against third-party retailers on Google Shopping.
However, client-side challenges such as delayed feed updates, gaps in product data, and minimal data enrichment risked the campaign losing momentum at launch.
Approach: We implemented a comprehensive feed optimisation plan three weeks before launch.
This included cleansing and enriching product data, embedding competitor search terms, and running image cycler tests to identify the highest-performing creatives.
The strategy was designed specifically to maximise visibility and performance on Google Shopping from day one.
Outcome: Their Advent Calendar sold out on Google Shopping in just 12 days, delivering a 1,064% RoAS and 4,100+ units sold.
A tightly timed optimisation plan - from enriched data and keyword embedding to image testing - ensured the product launched with maximum visibility and performance from day one.
Results
12 Days
Sold Out
4,100
Units Sold
1,000%
RoAS
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