Electronics & Gaming Feed Management

Product data. Performance-led.

In electronics and gaming, the smallest detail can make or break a sale.

From GTINs and MPNs to high-AOV listings and near-identical variants, your product data needs to be flawless, accurate, compliant, and conversion-ready. Margins are tight, price comparisons are instant, and consumer expectations are sky-high.

Whether you're listing complex tech bundles, accessories, or premium gaming gear, performance starts with the feed.

At FeedSpark, we help electronics and gaming brands structure and optimise data to match how consumers search, how platforms index, and how channels convert.

Fully managed. Fully optimised. Built to scale.

+30%

Increase CTR

-20%

Reduce CPC

+35%

Increase Impressions

+28%

ROAS Upflit

+18%

Improved CR

Electronics Challenges We Solve

Speed, accuracy, and structure — built into every SKU.

  • GTINs & MPNs: Critical for visibility, but often missing or mismatched

  • Variant expansion: We intelligently multiply SKUs (e.g. pairing tariffs, bundles, or accessories)

  • Minimal SKU variation: Products differ subtly, but details matter (e.g. model, storage, colour)

  • Low margin, high ticket: Feeds must be accurate to avoid wasted spend and disapprovals

  • Disapprovals from missing spec data: Especially refurbished, out-of-box, or international items

  • High-volume feeds with rapid updates: Availability and price change fast, so feeds must too

  • Spike-ready for major releases: Handles traffic surges and sellouts for big launches

Our Structured Approach

Compliant. Optimised. Ready to scale.

Our three-part feed management framework is designed to meet the fast-paced, detail-driven demands of electronics and gaming; optimising product data for visibility, budget control, and conversion.

Powered by FeedHero, we automate daily syncs, detect compliance issues fast, and deliver feed logic that adapts to margin, availability, and product type. Whether you’re managing flagship releases or long-tail accessories, we ensure the feed works just as hard as your campaigns.

Compliant. Optimised. Ready to scale.

Tech specs, stock status, bundles; we’ve got it covered.

Ready to level up your product data?

The experience has been exceptionally positive. The team’s expertise is evident in everything they do.”

Need Additional Data?

If your product feed is missing critical details, our optional Website Scraping Service pulls key attributes directly from your site - fast, accurately, and safely.

Perfect for filling hard-to-reach gaps without manual effort.


 FAQs

  • We use intelligent variant logic to multiply SKUs based on what matters most - whether that’s storage, model, or bundled accessories; ensuring every variation is indexed correctly and ready for campaign targeting.

  • Yes.

    We sync your data as often as needed to match your catalogue volatility, from hourly price drops to daily stock shifts; so your feed always reflects what’s live.

  • We don’t supply GTINs or MPNs, but we’ll flag any gaps early and help you work around them using platform-approved alternatives.

    From formatting to supplemental files, we make sure your feed stays compliant and your products remain eligible to serve.

  • We’re built for fast-paced retail. Our feed logic prioritises launch SKUs, syncs price or stock changes in real time, and ensures feeds are compliant and ready ahead of key go-live dates.

    As a fully managed service, you’ll have a dedicated Account Manager backed by a team of feed experts; so whether you’re launching a flagship product or running a flash sale, you’ve got the people and the tech to deliver at speed.

Just some of our work…..

SELFRIDGES Logo Included in a list of clients FeedSpark is proud to work with
CITROEN Logo Included in a list of clients FeedSpark is proud to work with
Dunelm Logo Included in a list of clients FeedSpark is proud to work with
FRED PERRY Logo Included in a list of clients FeedSpark is proud to work with
SAMSUNG Logo Included in a list of clients FeedSpark is proud to work with
Freemans Logo Included in a list of clients FeedSpark is proud to work with

Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.