Feed Management Best Practice for Google Shopping, Meta & More
Why Fix GMC Product Title Warnings
Seeing title warnings in Merchant Center? The issue is rarely “copy” - it’s usually missing or inconsistent product data. Here’s how to maximise titles in a shopper-first way, stay compliant, and protect Shopping performance before warnings turn into lost revenu
7 Steps to Grow ROAS With Your Product Feed
Performance Max won’t fix ROAS, it scales the signals you feed it. Here are 7 practical, feed-first steps to boost CTR, lift conversion rate, and get Shopping scaling the right products.
Don’t Let AI Wreck Your Feed Optimisation
Left alone AI can quietly wreck your product feeds. This blog unpacks how unchecked models can corrupt product data, and shows how our AI + rules + human framework keeps your product data safe, on brand and driving performance.
ChatGPT Doesn’t Get E-Commerce - Their Shopping Model Proves It
OpenAI’s new shopping model asks retailers to plug their entire checkout into ChatGPT. This blog unpacks why that fundamentally misunderstands how e-commerce works, and what brands should be wary of before buying in.
How to Fix GMC Product Price Mismatch Warnings
Spot product price mismatches in GMC, understand what triggers them, and fix issues before suspension or wasted budget.
Feed Optimisation A/B Title Testing Playbook
Learn how to design clean A/B title tests, avoid common pitfalls, and turn results into higher-converting feeds.
Google’s Peak Feed Optimisation Insights You Should Know
Key lessons from Google’s Partner Tech Breakfast on winning peak with smarter feed data, structure and data optimisation.
Peak Feed Optimisation Decides Retail Success
Why clean, enriched feeds are now the foundation of peak retail success, driving stronger visibility, clicks and revenue
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