How to Fix GMC Delivery Mismatch Suspension

Why You’re Seeing This Suspension

Delivery Mismatch Suspension in Google Merchant Center happens when your shipping costs or delivery times in GMC don’t match what’s shown on your website - across product, cart, and checkout pages.

Google checks for alignment at every stage of the customer journey to protect users and ensure data is reliable. If mismatches are detected, affected products may be suspended, or your entire feed could be halted - cutting visibility across Shopping ads and free listings.

Common Causes of Delivery Mismatches

Here are the most frequent triggers we see:

1. Incorrect shipping cost in Merchant Center: Example: GMC lists £4.99 shipping, but your product page says “Free Delivery.”

2. Inconsistent delivery times: GMC shows 2–3 business days, while your checkout promises 5–7 business days.

3. Location-based differences: If delivery varies by region but isn’t configured correctly in GMC, mismatches occur.

4. Check-Out discrepancies: Even if product pages are accurate, checkout pages may display different costs or timelines.

5. Crawl limitations: If Googlebot can’t reliably crawl your site, even correct data may trigger mismatches.

How to Fix Delivery Mismatch Suspension

1. Check shipping settings in GMC
   - Go to: Tools → Shipping and Returns → Shipping Services
   - Ensure shipping cost and delivery times match your product and checkout pages.
   

2. Align your feed with website information
   - If your feed includes delivery attributes, they must exactly match what’s displayed on-site.
   

3. Use Google’s Shopping Experience Scorecard
   - This tool provides insight into how Google evaluates your delivery setup and flags issues.
   

4. Test with Google’s Delivery Verification Tool
   - This simulates how Google checks shipping promises on your site — useful for spotting mismatches early.
   

5. Ensure consistency across all pages
   - Shipping cost and delivery time must align across product, cart, and checkout pages.

Example Delivery Mismatch

• In GMC: Shipping £4.99 | Delivery 2–3 business days | United Kingdom

• On Website: Free delivery | Checkout shows £0.00 | Delivery 5–7 business days

Detected mismatches:

• Shipping cost

• Delivery time

How to Correct the Mismatch

Option A: Update GMC or Feed

Change shipping cost to £0.00

Adjust delivery time to 5–7 business days

Option B: Update Website

Show £4.99 shipping on product and checkout pages

Match delivery estimate to 2–3 business days

Pro tip: Always ensure GMC and your site are fully consistent before requesting a review.

How to Request a Review in Merchant Center

1. Go to Products → Needs attention → View Setup and Policy Issues

2. Click I’ve fixed the issue

3. Submit a manual review request

Review timeline:

• Typically 24–48 hours

• Up to 7 days in some cases

Keeping Your Shopping Ads Live

Delivery mismatches may seem small, but they can quietly take your best-performing products offline, costing you visibility and sales. Google prioritises accuracy and transparency — so your Merchant Center setup must do the same.

How FeedSpark Can Help

Through our fully managed service, we proactively monitor feeds, websites, and structured data to identify issues early and keep Shopping campaigns running without interruption. We:

• Audit GMC shipping setups and website delivery messaging

• Align feed, settings, and site data to meet Google’s policies

• Test cart and checkout flows for hidden mismatches

• Support resubmissions and review requests

Need help staying compliant and keeping your listings live? Let’s talk.

We’ll help you take control of your Merchant Center performance before errors impact your bottom line.