AI Feed Optimisation
AI Has Changed Everything.
It’s Redefining Feed Optimisation.
We’re not plugging in AI - we’re restructuring our DNA.
AI is everywhere — but faster doesn’t always mean smarter. At FeedSpark, we see AI differently. It’s not replacing human expertise; it’s amplifying it.
Our goal isn’t just to automate feeds — it’s to make them intelligent, adaptive, and performance-led.
Strengths and Weaknesses of AI Feed Optimisation
AI has quickly become the driving force behind modern marketing — rewriting how data is processed, products are enriched, and performance is scaled. But with that acceleration comes a new challenge: understanding where AI adds value, and where it still needs human expertise to stay accurate, on brand and commercially sound.
That’s the balance we have been focusing on every day — knowing when to let AI lead, when to rely on rules, and when only human intelligence will do.
AI has rewritten the rules of speed and scalability. But in feed management, precision still decides who wins.
Where AI Excels
Speed: Processes thousands of SKUs in seconds, surfacing gaps instantly.
Consistency: Maintains structured, high-integrity data across channels.
Patterns: Detects keyword and category trends invisible to manual workflows.
Learning: Improves with every dataset and feedback loop.
AI gives us velocity and turns complex, rule-based processes into fluid intelligence.
BUT AI Still Needs Us……
Context & Nuance: It doesn’t understand tone, positioning, or priorities
Hallucination Risk: Without clean data and QC, it can be confidently wrong.
Compliance: It can’t self-regulate around retail restrictions or sensitivities.
Emotional Intelligence: AI can describe a product, but it can’t sell it.
AI can predict behaviour, but only humans understand why it happens.
The FeedSpark Balance
AI alone can’t create performance. It takes structure, logic, and the human ability to translate data into commercial advantage.
FeedSpark’s approach is simple but powerful:
We deploy AI where it makes a measurable difference — in enrichment, optimisation, and insight generation — while our strategists and engineers maintain the control layer that ensures accuracy, tone, and brand protection.
Every model we test is benchmarked against human performance before being layered into our processes.
Only the models that prove genuine impact are built into FeedHero’s evolving intelligence core — ensuring every improvement is both smarter and safer.
AI provides acceleration. Humans set direction. Together, they create the advantage.
Introducing FeedSpark’s 3D Approach
Feed optimisation can’t come from AI alone - the power comes from combining it.
At FeedSpark, we apply a 3D approach built on Rules, AI, and People.
Each dimension plays a critical role:
Rules & Logic provide the structure.
AI brings speed and pattern recognition.
People deliver judgment, creativity, and control.
This three-dimensional balance ensures every process, from data enrichment to optimisation, is fast, accurate, and brand-safe.
It’s how we turn intelligence into performance.
Discover how FeedSpark blends strategic expertise with AI precision
Just some of our work…..
Supercharge your channel results with a feed management and optimisation partner that meets you where you are - and takes you further.