How to Fix GMC Landing Page Not Found Warning
Why You’re Seeing This Google Warning
When running Shopping ads, nothing slows performance faster than a disapproval. One of the most common? “Landing Page Not Found.”
This error means Google can’t access your product landing page. If left unchecked, it can lead to bulk product disapprovals, wasted ad spend, and lost revenue.
The good news: it’s usually quick to fix once you know the cause.
Why Does “Landing Page Not Found” Happen?
Google may flag your products for several reasons:
Website downtime – Temporary outages or slow server response.
Incorrect URLs in the feed – Broken, outdated, or malformed links.
Redirect issues – Excessive redirects or loops that block Google’s crawler.
Geo-restrictions – Blocking certain regions or IPs prevents Google from fetching the page.
HTTPS / SSL errors – Expired or invalid certificates block access.
Robots.txt or firewall blocks – Restrictions that unintentionally stop Googlebot.
How to Fix the Issue
Check that your website is live
- Test a few product URLs in an incognito browser.
- Confirm hosting is stable and not overloaded.Validate URLs in your feed
- Make sure product landing pages are live and correctly formatted.
- Remove session IDs or unnecessary parameters.
- Use Google Sheets, Excel, or a feed management tool to bulk-check links.Confirm Googlebot access
Review your robots.txt file and ensure Googlebot isn’t blocked.
If using a firewall or CDN (e.g. Cloudflare), whitelist Googlebot IPs.Fix HTTPS and redirects
Verify your SSL certificate is valid and up to date.
Ensure HTTP → HTTPS redirects work smoothly.
Avoid redirect chains or loops.Check regional and device access
Ensure landing pages are accessible in your target countries.
Don’t block mobile devices - Google crawls with a mobile-first index.Resubmit for review
In Google Merchant Center, go to Products → Needs attention.
Resubmit affected products for Google to recrawl and approve.
Keeping Your Shopping Ads Live
A “Landing Page Not Found” disapproval is frustrating, but it’s also a clear signal: Google can’t reach your product pages. By methodically checking your site, feed, and crawl settings, you can resolve the issue quickly and keep your Shopping ads running smoothly.
Need Google Merchant Center Help?
Through our fully managed service, we proactively monitor feeds, websites, and structured data to identify issues early and keep Shopping campaigns running without interruption. Detect mismatches before they trigger disapprovals
Need help staying compliant and keeping your listings live? Let’s talk.
We’ll help you take control of your Merchant Center performance before errors impact your bottom line.
