Significantly Increased Performance
We have been running feed optimisations for over 10 years, and in that time built up a huge bank of knowledge. As a FeedSpark client you gain this benefit to drive performance against your account.
Always start with the basics.
That's why we start with checking data fields like Brand, Colour, Size, Pattern, Material, Age Group, Gender.
Only when the foundations are in place you can start working on the more advanced optimisations.
The images which are used in the feed have a major impact on the CTR in nearly all feed output channels.
Understanding how your images impact the performance of your products is essential.
In some channels (not Google Shopping!), including call outs, borders and logos in the images can drive increased performance too.
Product title optimisation:
The title which is used for your products is a major ranking factor for any search-term based channel.
Ensuring that your titles are well described with clear references to terms which your customers might use to find the item is essential.
Never use spammy or keyword-stuffing in your titles.
As with any PPC campaign, keyword research is an essential part of your strategy.
We have invested heavily in keyword research and optimisation to enable us to drive huge traffic growth for our clients.
Simply driving a 50% uplift doesn't tell you if that's a good result or under-delivering its potential.Our platform enables you to test key optimisation changes against control groups to identify and measure the drivers of the performance delivered.
All Optimisations Drive Significant Results
CPC Rate Reduction