Feed Content Optimisations
We take care of all the in-feed optimisations which you need to make to help your feed better match and user’s search queries
Data Field Optimisation
Having a clean set of product data in place for your feed is essential. We can generate and clean your data fields. Working on fields like Colour, Pattern, Material, Brand, Age Group, Gender, Size, etc.
Titles and Keyword optimisation
Google Shopping is a keyword-led system. This means that when the user types something into Google, Google’s algorithms then use those keywords to find products loaded up into Google Merchant Center. By optimising your titles to build keyword-relevant content into the product data you generate a lot of additional traffic.
The image is the leading element of the copy shown in nearly all feed-based ads and there are huge CTR variations based on the type of images. Should we use on-model, cut-outs, scene images? Which angle works best, what background colour? We can test all of this, and more, and even cycle through your images to find the best performing image.
Products which are disapproved could become our responsibility to fix. So we could take over the task of managing any product-level disapprovals in your account to get your products approved. If it’s outside of our control, we’ll work with you to help you correct these yourself
If you have products disapproved because of missing GTINs the first step to get them fixed is to attempt to source them internally or via your suppliers. If you cannot we can source GTINs for you.
How your products are structured in categories massively impact how easily your campaigns can be managed. We can control this for you, and for agencies we can even make the client’s categories sticky so that unexpected changed don’t break your campaigns!
Advanced Feed Optimisations
We’ll can build into your feed and campaign whatever is needed to accelerate growth and driven performance.
By using our A/B testing methodology we can delivery you proven results for your account – absolutely clarity on the uplifts which we’re able to deliver to you, to demonstrate back to your business.
We supply you with detailed weekly or monthly reporting. It includes high and low level information on SKU performance, feed changes and the tasks we’ve done on your account.
Custom Labels strategies
We generate and run many detailed custom label strategies. We can import data from AdWords, GA or other sources and use that to power your CLs. We can even based these on price competitiveness, or the number of in stock sizes and much more.
Local Inventory Ads
If you have physical stores then we can help drive traffic directly through to them using Local Inventory Ads.
We pride ourselves on amazing support. 80% of tickets are closed within 24 hours of being raised, you can call us, Skype, WhatsApp us, whatever you need to keep in contact and keep your account running smoothly.
We can even power DoubleClick inventory campaigns by providing additional data and fields into the feed to ensure that your feed-based text ads look great!